Fashion fans are lashing out at Zara for an ad campaign that encourages customers to "love your curves."
The controversial ad features two young women in skinny jeans and baseball T-shirts. But, as many people who saw the ad pointed out on social media, the women aren't exactly what we would call curvy.
And shoppers aren't happy:
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Some called the ad a "marketing fail" and suggested the fast-fashion brand should work harder to include models of different shapes. Others wondered if the brand was trying to make a statement by suggesting that everyone — skinny models included — has curves and should love them.
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Zara is a Spanish company that has stores in many U.S. cities and across the world. It's not clear when the ad campaign launched or how many stores it's featured in.
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Zara has not yet returned TODAY Style's request for comment.