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You can now shop TODAY! Here's how to shop your favorite stories and segments

Love what you see on the show or the site? Now you can shop those items right here.
/ Source: TODAY

Love what you see on TODAY? Now you can shop your favorite stories and segments, right here on

When you see an item you’re interested in, you can click on the link to see that product on the retailer’s site. (Don’t worry, the new site will open in a separate tab so that you don’t have to leave the story you’re reading.)

Clicking on the heart icon near the product image will save that product to your favorites list. To see all your favorites, and to shop from your list, click on the heart icon on the right side of your browser. When you select a product from that list you’ll be taken to the retailer site where you can purchase it.


As always, all items are hand-picked by our editors because we love them, and we hope you do, too. TODAY has affiliate relationships so we may get a small share of the revenue from your purchases.

Once you purchase, you’ll receive a confirmation email from the retailers you’ve shopped. The stores handle payments and your customer service questions (TODAY does not receive any of your payment or transaction details).

TODAY is testing this feature and would love to know what you think of the service. Please share your feedback with us @TODAYstyle!