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/ Source: TODAY
By Jordan Muto

It was a snowy winter morning on the plaza Thursday, but that didn't stop TODAY fans from coming out bright and early.

Our Ambush Makeover duo of celebrity hairstylist Louis Licari and TODAY Style Squad member Jill Martin found two lovely ladies to turn from blonde to bombshell.

Sheryl Kluger

Sheryl Kluger before her Ambush Makeover.TODAY

Sheryl Kluger from Atlanta, Georgia, had one wish for her 50th birthday: an Ambush Makeover. In hopes of making her birthday dreams come true, her husband, Lee, booked a trip to New York City for the both of them and planned a visit to the plaza.

Kluger wanted so badly to be picked that she stood in the cold without a hat so that our makeover team could see just what they'd have to work with. Luckily for her, she was selected for a morning of pampering.

Behold, the new Sheryl Kluger!Nathan Congleton / TODAY

"Very hip!" exclaimed Hoda Kotb as soon as Kluger walked into the studio.

"Wow! Whoa!" said a shocked Lee as soon as he saw his wife. "She's hot!"

Kluger's husband approves!TODAY

"Oh, my gosh! Yes, that is me!" said Kluger upon her big reveal.

"I'm in love with it," she added.

Licari colored her hair to a beautiful soft red to bring out her gorgeous blue eyes. For the haircut, Igor Musayev gave her a chic and sophisticated style.

For the outfit, Martin dressed her in staples that she can mix and match throughout the year.

Kluger is turning 50 in style!

Shop a similar look to Kluger's below:

TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! Just so you know, TODAY does have affiliate relationships. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.

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Linda Cowadin

Linda Cowadin before her Ambush Makeover.TODAY

Next up was Linda Cowadin, 62, from Pateros, Washington. Cowadin, who always puts others first, was excited to get a new look to boost her confidence.

Cowadin is in the Big Apple with her daughters, Emily and Shelby, who plotted for their mom to get an Ambush Makeover since she's had the same look for years. They made a bold sign to get Licari and Martin's attention, and it worked! They couldn't wait to see their mom's big reveal.

"Oh, my God!" she said when she reacted to her transformation.Nathan Congleton / TODAY

As soon as they took off their blindfolds, Emily and Shelby couldn't believe how elegant their mom looked.

Their plot to get their mom an Ambush Makeover paid off!TODAY

"It doesn't even look like me!" said Cowadin as she saw her new look.

For the hair color, Licari said goodbye to her old highlights and gray and transformed her into a beautiful, rich brunette. Musayev finished it off with a modern haircut.

For the makeup, Edin O'Sullivan gave her a bold pink lip for holiday fun.

Hoda and Kathie Lee Gifford both gave Cowadin's outfit two thumbs up. Martin dressed her in royal blue with a faux leather dress. The look was complete with a lovely cape.

Cowadin looks ready to celebrate the holiday season now!

Shop Cowadin's look below:

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