Our editors have independently selected the items featured in this article because we think they’re worth knowing about. Shop TODAY has affiliate relationships so we may get a small share of the revenue if you buy something through our links.
Cupid's hard at work getting ready for the romantic holiday of the year. With hearts and roses filling the thoughts of love-struck celebrants, we could only be talking about Valentine's Day.
If the festive occasion somehow slipped your mind, fear not! You've still got 10 days left to pick up something thoughtful for that special someone.
To help you pick the perfect gift, we've scoured the internet, reached out to market research groups and retailers alike and looked at dozens of products to find out what most popular gifts are going to be this year.
We've narrowed down the list and selected the 13 hottest gifts to show your sweetheart how much you care. Read on below for the Valentine's Day edition of TODAY's Hot Holiday list.
- 1. Orolay Women's Thickened Down Jacket, $130, Amazon
We wrote about this coat in January and it quickly became one of the most-purchased items of the month. Moms and bloggers love it because of the many pockets, water-resistant fabric and overall stylish appearance. Show your Valentine some love by grabbing her this super popular jacket.
- 2. Hoya Hearts, $26, The Sill
When it comes to Valentine's Day, plants are the new flower arrangements. According to a recent article on Refinery29, searches for plants and plant care have grown by 97 percent and online plant marketplace The Sill is at the forefront of this green trend. These Hoya Hearts are the perfect way to treat the one who has your heart. The company also offers a subscription service with new deliveries available for $35 a month.
If you are looking to go the traditional flower route, The Bouqs Company is a great online resource for finding blooms that make great gifts.
- 3. Initial Necklaces, $34-36, BaubleBar
Delicate and personalized pieces are the hottest jewelry trend for the winter. These dainty initial necklaces from BaubleBar are a great representation of the style. With new designs released every week, the retailer has plenty of other options that fit the look like these:
- Alpha Ice Pendant, $36, BaubleBar
- Initial Bar Bracelet, $34, BaubleBar
- Lexis Pendant Necklace, $36, BaubleBar
Stuff We Love
- 4. True Grit Quarter Zip Pullover, $72 (originally $145), Nordstrom
Searches for cozy gifts, like sweatshirts, sweatpants and pajama sets, have seen double digit growth according to market research firm NPD Group. These True Grit pullovers are exactly the type of cozy gift that any guy would be thrilled to receive during a chilly February.
- 5. Hydro Flask 32-Ounce Growler, $45, Amazon
The award-winning Hydro Flask Growler is a great option for any beer connoisseur. The double-walled vacuum insulation can keep drinks cold for up to 24 hours and the trademarked Fresh Carry system ensures that drinks stay carbonated to the last drop.
And if it's anything like Hydro Flask's travel mug, we'd bet this one will be a favorite for years to come.
- 6. Maggie Louise Confections Chocolates, $21+, Maggie Louise Confections
These pretty chocolates look too good to eat, but when you finally summon up the courage to taking a bite they're every bit as good as they look. With clever designs to fit almost any interest and festive Valentine's Day collections, Maggie Louise Confections takes the classic chocolate box to a whole new level. Here are all the sets featured in the piece:
- Lipstick Trio, $20, Maggie Louise Confections
- Pastry Party, $32, Maggie Louise Confections
- Love is Love, $25, Maggie Louise Confections
- Chocolate Sushi, $34, Maggie Louise Confections
- Ride or Die, $48, Maggie Louise Confections
- Pop! Champagne, $48, Maggie Louise Confections
- 7. Walnut Desktop Photo Calendar, $30, Artifact Uprising
Artifact Uprising's the go-to destination for transforming memories into beautiful, personalized keepsakes. This Walnut Desktop Photo Calendar will serve as a sweet reminder of your loved ones every time to glance at it. The Color Series Photo Book is another thoughtful gift option. Starting at $20, you can fill a book with photos from the last year.
- 8. MeUndies Matching Underwear Set, $30-42, MeUndies
Online undergarment retailer MeUndies is known for their super soft, MicroModal underwear and fun, bright prints. This year, they've made it possible to pick a matching set of undies for you and your partner and we can't get enough of the adorable "matchmaker" generator.
Gifts Under $15
- 9. Bushwick Kitchen Bees Knees Spicy Honey, $15, Amazon
What better to get your honey than a delicious bottle of Bees Knees Spicy Honey from Bushwick Kitchen. Add a bit of this to a piece of fried chicken or use it to top off a slice of pizza. Either way, it's incredibly tasty!
- 10. Effervescent Cube Detox Bath, $10, Goop
What better gift is there than the gift of relaxation. This handmade bath bomb with essential oils of orange, thyme and ginger will set the stage for a stress-free soak in the tub.
- 11. Custom Popsocket, $15, PopSockets
If you've got a teenager on your shopping list this Valentine's Day, a custom PopSocket might be in order. You can choose any picture you like to create a personalized phone grip.
- 12. Heart Glass Weather Forecaster, $14, Amazon
This liquid-filled heart changes to match the weather outside, so your loved one will always know what the temperature's like without having to reach for the phone.
- 13. Lavender Sachet, $8, Goop
A classic sachet, like this lavender one from Los Poblanos, infuses everything in the vicinity with the calming scent of the beautiful purple flower. It's just the kind of thing that will make pulling a basic white shirt from the closet feel a little more special.
- After hours of research, these are the 13 hottest Valentine's Day gifts
- The best Valentine's Day gifts for kids
- The best Valentine's Day cards for kids
- The best Valentine's Day gifts for your husband
- Gifts for the guys in your life
- Gifts for every woman in your life
- These are the best places to buy flowers for Valentine's Day
Shop TODAY takes care to recommend our favorite items chosen by trusted experts and editors, as well as inform our readers of great deals, customer favorites, and newsworthy products from around the web. For more on our process, click here.