Tickets went on sale Monday for the attraction that opens May 1. General admission begins at $59, but if you want the ultimate experience, which Banks calls the "Fantascene Dream" ticket, it will cost you $1,495.
For that steep price, guests will experience ultimate concierge service: personal consultations with fashion and beauty experts, veiled VIP seating, a gift bag curated by Banks herself and more.
The 21,000-square-foot attraction in Santa Monica, California, will be “a new world of storytelling and adventure in a grand, fantastical, physical place where all expressions of beauty are celebrated,” according to a press release about the project.
The experience “invites all visitors to redefine what a model really is and for people to be the dream versions of themselves. Each will undertake a transformational journey to celebrate their unique beauty.”
Visitors will be able to immerse themselves in a “fantasy version of the modeling world” that includes interactive experiences, shopping, dining and special events.
Banks sat down with Hoda Kotb and Jenna Bush Hager on Monday to talk about the new project.
"It's a place where you can live the ultimate modeling fantasy," she said. "It's for families, it is for kids, it is for teens, it's for moms, it's for dad, it's date night, date day."
She added, "There's an immersive theater experience where you are the star. You're not waiting in line to get someone's autographs. You are the star."
“Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun,” she said in a statement when the attraction was first announced. “I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty.”
Banks has been focused on inclusive beauty for a while now. For the most recent season of “America’s Next Top Model" in 2018, she removed the age limit for contestants and emphasized that “all shapes” were welcome to compete.
She also shares photos celebrating her natural beauty on social media, including her natural hair texture and her makeup-free face.
“Modelland is all about celebrating your flawsome self,” Banks said. “We are fun. We are fierce. We are fantasy. And, we are for real.”
This article was originally published Feb. 6, 2019.