Famous for popularizing the one-for-one business model — or a "buy one, give one" form of philanthropy — TOMS shoes is no stranger to giving back. Now its latest venture partners with the Malala Yousafzai's nonprofit organization to help girls across the world get an education.
The shoe brand teamed up with the Malala Fund to make a red-and-yellow patterned scarf printed with one of the Nobel laureate's quotes: "One child, one teacher, one book and one pen can change the world."
"The movement is committed to supporting the rights of girls globally to have access to safe and quality education," Blake Mycoskie, TOMS founder, told TODAY in a statement. "All of us at TOMS are honored to be able to partner with the Malala Fund and help provide education to girls around the world."
The scarf will cost $48, and TOMS is donating 100 percent of the net proceeds (expected to be between $10 and $15 per scarf) to the fund. The brand will donate a minimum of $10,000, it said.
Yousafzai, 18, is a Pakistani activist known for her efforts in promoting education for girls. She was famously shot in the head by the Taliban on her school bus in 2012, but survived and has since devoted her life to fighting for her cause. She became the youngest person to win a Nobel Peace Price in 2014.
The Malala Fund's goal is to raise awareness of the importance of education among young girls and ensure, through resources and advocating for policy changes, that girls get twelve years of school.