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Every year, the Shop TODAY team rounds up the most noteworthy gifts of the season to bring you gift guides for everyone on your list.
Over the last few weeks, we scanned through hundreds of items and found the ones that performed the best across multiple retailers. We referenced data, listened to our readers and narrowed down the top-sellers that you'll want to snag before the big gifting days arrive.
When we release our 2019 gift guides, we make sure all prices are current. But prices change frequently, so there’s a chance the prices are now different than they were the day of publication.
Meet Owleez — one of the most popular toys on the market this holiday season. This interactive baby owl toy can express emotion, make sounds and move around in multiple motions. If you show this little one some love, you can actually teach it to fly!
The Owleez are bound to sell out so you'll want to add it to your cart before it flies off the shelves!
These true wireless headphones are perfect for everything from commuting to working out at the gym. They feature five hours of battery life on a single charge with a total of 15 hours of life with the pocket-friendly charging case.
Each in-ear bud is designed to stay secure while delivering ambient noise reduction and wind noise protection. Right now, this hot buy is $60 off at multiple retailers.
The active version of the Jabra Elite 65t Earbuds have fitted EarGels for extra comfort. Buyers say that the voice communication is clear and that they are tough and durable.
This ColourPop eye palette is filled with warm colors — perfect for any holiday party. This is the brand's No. 1 bestselling palette and we can see why. It includes 12 glamorous shadows — 4 matte, 4 metallic, pressed glitter and Super Shock Shadow.
Now through Sunday, you can score 20% off site-wide by entering the code "EGGNOG" at checkout.
GREATS is known for creating high-quality sneakers that are timeless, made from premium materials and surprisingly affordable. These ones, called the Royale Knit After Hours, are one of the newest launches on the site. They are made entirely from recycled plastic and feature a performance insole for maximum comfort.
If you haven't heard of Cubcoats you'll want to pay close attention. Named the #1 bestselling toy on Amazon Prime Day, this brand features down vests, jackets, crewnecks, sweaters and shirts.
Each product seamlessly transforms from a stuffed animal to a jacket in just a few seconds — making this top-seller a product that nearly any kid will love.
This Bob The Minion jacket is ideal for any Disney-loving kiddo.
Frozen II was recently shown in theaters and kids all over the country are loving round two of the iconic movie.
Flynn the Fox is a Cubcoat from the brand's original collection. This pullover is cute, cozy and super unique.
Everyone loves to unwrap a nice candle, but this one is extra special. Birthday Candles just launched in June but they're already getting some well-deserved attention. The company brought astrology, numerology and tarot to create 365 candles — one for every day of the year. They hand-pour their products in small batches and develop their fragrances based on advice from master perfumers.
Each candle is detailed with a personality reading on the front and the back, and has a unique scent tailored to the spirit of the person born on that date.
Summersalt is a direct-to-consumer brand that gained massive attention thanks to their swimwear line. They disrupted the industry with eco-friendly products and have continued to build out their inventory to include activewear, travel-wear and sleepwear.
This set of pajamas is created from a blend of rayon, spandex and polyester which makes them super comfortable and lightweight.
Say goodbye to having to use a towel and a mat separately. This new yoga mat from Lululemon combines both products — producing an innovative product that is perfect for yogis and fitness lovers alike.
This is the first foldable yoga mat by the brand and it's made from natural rubber that's sustainably sourced and Forest Stewardship Council certified. Our favorite part is that it's machine washable!
For more stories like this, check out:
- 32 style essentials that are prefect for holiday parties.
- TODAY's top 54 gift ideas for everyone you know.
- 937 fashion must-haves to pull off the hottest holiday styles.
Shop TODAY takes care to recommend our favorite items chosen by trusted experts and editors, as well as inform our readers of great deals, customer favorites, and newsworthy products from around the web. For more on our process, click here.