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These are not your daughter’s jeans

TODAY style editor Bobbie Thomas shares some form-flattering denim options.
/ Source: TODAY contributor

Right up there with bathing suit and bra shopping, the search for a perfect pair of jeans is among our top three most-hated retail experiences.

And for those of us looking for a compromise between the low-rise, slim cuts of our trendy 20s and “mom jeans,” the results have traditionally been discouraging.

However, in recent years, we’ve seen the rise of a middle ground between these cutting-edge, fashion-forward styles and the options historically aimed at more mature women.

Thanks in large part to the demand of the baby boomer generation, which grew up donning designer denim and doesn’t plan to stop, more and more brands are emerging or expanding their lines to cater to our changing curves.

Here are some fashionable suggestions for women looking to stay stylish at every stage of life.

Feel-good fitWhile giving birth will enrich your life, it will also expand your hips. (All life is a give-and-take, isn't it?)

With this in mind, Levi’s has introduced The Perfect Waist 525 Boot Cut jean. ($40, When you think about it, the reason “muffin top” exists is because it had to. If you wanted a pair of cool jeans you had to suffer for style, suck it in, zip it up and let it all hang out.

The Perfect Waist 525 jean has a hidden, no-gap elastic waistband designed not only to hide the appearance of the dreaded hangover bulge, but also to allow for stretch at the waistline, alleviating those awful red lines that standard, more restricting denim can leave behind.

Cut for curves
Leave it to a real woman with real gorgeous curves to design a denim line that not only fits but is fashion-forward. When Cookie Johnson, wife of NBA legend "Magic" Johnson, couldn’t find a chic pair of premium jeans to flatter her figure, she decided to break the “cookie-cutter” mold and take matters into her own hands.

She created CJ by Cookie Johnson for women who want the designer look but don’t fit into the standard styles. Her Grace Stretch-Denim jeans have extra backside coverage that embraces and contours for a more natural figure. (CJ by Cookie Johnson Grace Stretch-Denim Jean, $117,

Built-in supportAn affordable option for anyone who wants extra support without paying double the price, Style&Co Tummy Control Boot Cut jeans boast a built-in tummy-smoothing panel in the front. ($29.99, Perfect for any woman who's ever shimmied her way into a pair of jeans over Spanx or other foundation, this dark, chic, basic boot-cut achieves the same effect without the uncomfortable (and hot!) end result.

360 stretchDesigner denim brands are hoping to move with their customers, in more ways than one. A new premium line launching this August hoping to target a more mainstream body type is Henry and Belle. Their Signature Straight Leg Jeans not only have a respectable rise, but are composed of soft Supima cotton and four-way stretch XFIT Lycra.

They are the latest label to include the cross-weave that allows for movement in all directions with a rapid recovery to avoid bagging. ($148, The result: comfort without compromising style.