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Target yanks Batgirl T-shirt for girls after parents 'insulted' by its message

by Ree Hines /  / Updated  / Source: TODAY

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She's a crime-fighting, baddie-busting superhero who saves the day under the cover of night. But even if Batgirl's accomplishments (and utility belt) rival those of Batman's, she's still got plenty of work to get to around the house — at least according to one kids' T-shirt.

Target Australia Batgirl shirttarget.com.au

Target Australia recently offered a powder-pink Batgirl tee that featured a to-do list for the female caped crusader. But rather than a rundown of the villains who need tending to, the shirt suggested a couple of chores — including "dry clean cape" and "wash Batmobile" — before she could get around to saving the world.

Of course, Batman's alter ego, Bruce Wayne, has his butler Alfred to take care of all of that and much more.

When Melbourne mom Ninac Ollins spotted the top, she let the company know just what she thought about their not-so super superhero take.

"What message are you intending on sending to young girls?" she asked the company via Facebook. "I'm insulted that you present a future where our daughters need to complete their 'home duties' before they can go out and save the world."

And Target Australia got the message loud and clear.

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"Hello everyone, thanks for sharing your feedback with us," a spokesperson wrote in reply to Ollins and other parents who shared her opinion. "It absolutely wasn't our intention to cause any offence with this shirt, so we really appreciate you all getting in touch with us to let us know your thoughts. We’ve taken this feedback on board, and sincerely apologize for any disappointment caused."

The shirt has since been removed from the company's website.

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But that wasn't the only controversial kids' shirt to catch attention this week.

On Monday, Jezebel pointed out another case of sartorial inequity in the form of two Old Navy tees for tots.

Despite the recent release of a leading-lady-packed "Ghostbusters" reboot, the retailer offered girls a pink "Ghostbuster In Training" shirt, while a gray shirt in the boys section simply sported a "Ghostbusters" logo.

The shirts are no longer available online, but the company has yet to release a statement about the controversy.

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