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Stylish, affordable swimwear for the whole family

by TODAY Style /  / Updated 

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Still haven’t gotten it together for summer? From babies to grown-ups, Lucky magazine style editor Lori Bergamotto shares affordable ideas for every age:



Traveler-inspired prints are huge right now. Look for tribal designs, rich ombres and bead or tassel accessories to copy the look. You want it to look earthy but not too messy. Keep it cool by streamlining the print.

Girl's look:

Ruffle two-piece with UPF 50+, $22.95,
Cherokee Girls "Jody" sandals, $12.99,
Printed sunglasses, $10,
Hat with UPF 50+, $20,

Boy's look:
Rash guard with UPF 50+, $17.95,
"Tanza" sandals, $50,
Water watch, $40,
Camo sunglasses, $12,

Teen's look:
Bikini top and bottom, $44.50 and $39.50,
Lucky Brand wrap, $49.50,
Sandals, $49.95,
The Sak straw bag, $39,


Young family

Looking for old Hollywood glam? Try a ruched suit or one that has strategic draping to conceal any lumpiness. And a high-rise bottom also helps control any tummy insecurities! This sheer pareo is every woman's best friend: It gives good coverage without looking too covered up!

Mom's look:
Draped tankini, $128, and high rise bottom, $98,
Profiles by Gottex Micro Terry Hat with UPF 50+, $48,
La Palapa Chiffon Pareo, $34,
Beaded stretch bracelets, $36,
Aldo "Catlin" sandals, $50,
Mossimo straw tote bag, $35,

Dad's look:
Button down shirt, $60,
Rusty "Hybrid Swim Shorts," $39.50,
Champion slip-on show, $45,
Sunglasses, $12,
Straw hat, $10,

The trend with mens' swimwear is swim-to-street versatility and design. Instead of elastic bands and baggy cuts, swim trunks now have slimmer silhouettes, belt loops, zip flies, and darts (much like tailored trousers). These retro-inspired plaids and two-tone wayfarers are "Mad Men" cool.

Baby's look:
Toweling poncho and swim bottom, $25.50 and $14.96,
Havianas "Baby Top" sandals, $14,
Cabana Life reversible hat, $20,

This terry cloth hooded poncho is perfect for quick dry-offs in and out of water, and the swim bottom is specially designed for diaper wearers.


Curvy bodies

Strategically-placed color-blocking not only slims your waistline, but is a big trend down the runway in both swim and ready-to-wear. This look also happens to be environmentally-conscious. Eco Swim by Aqua Green is one of the few swimsuit brands that is eco-friendly, and the Mixt Studio Reversible tote is lightweight, water resistant, stain proof and tear proof. Sand will just slide right off!

Mom's look:
Eco Swim by Aqua Green colorblock suit, $99,
Wearabouts button down coverup, $38,
Straw hat, $14.99,
Apt. 9 earrings, $16,
Tote, $35,
Simply Vera by Vera Wang, $41.99,

Dad's look:
Tommy Bahama polo top, $88,
Speedo trunks, $54, Macy's
Rockport sandals, $34.99, Macy's
American Eagle aviators, $15.50,

Kid's look:
Short sleeve rashguard, $14.94, Old Navy
Trunks, $14.94,
Fisherman's hat, $26,

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