We're swooning over this ad for plus-size retailer Lane Bryant, in which Precious Lee, a size-14 African American woman takes center stage.
"This body is made to be uncovered," reads the powerful ad, alongside a striking image of Lee in a white bikini.
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The best part? The ad is featured in the pages of Sports Illustrated's 2016 swimsuit issue — a bold move that comes on the heels of a few other similarly-motivated choices by the magazine. The 2016 issue has already made waves for its triple cover, featuring Hailey Clauson, plus-size model Ashley Graham and martial artist Ronda Rousey.
Other exciting choices include 56-year-old model Nicola Griffin, British Ghanaian model Philomena Kwao and plus-size model Robyn Lawley.
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"We're making history," Graham told TODAY Monday. "And this issue is dedicated to all my curvy women out there."