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Stop and smell the perfumes

From sultry to sweet, check out the hot new scents of the season. TODAY style editor Bobbie Thomas has the lowdown on the latest fragrances.
/ Source: TODAY

Spring flowers may not yet be in bloom, but a number of new and noteworthy scents will stir your senses. From your favorite fragrance makers and fashion industry giants to some little known knockouts, TODAY style editor Bobbie Thomas highlights the must-have fragrances of the moment.

For the young at heartYou’re vibrant and spirited, perhaps with an air of innocence. The life of the party, you face the world around you with a fresh and fearless attitude. Energetic and playful, some mistake your blithe behavior for irreverence, but still, they find you impossible to resist. If your nose leads you to floral or fruity scents, these fun and flirty fragrances will help display your zest for life.

The Young Sexy Lovely by Yves Saint Laurent bottle boasts the monogram from YSL’s first fragrance back in 1984, but there’s nothing dated about this fresh scent (Eau de Toilette sprays. $44-70, A whimsical fragrance, Vera Wang Princess is inspired by the palace troublemaker, and perfect for the fun-loving freelancer (Eau de Toilette sprays, $42-68, Valentino’s Rock ‘n Rose reaches out to those who walk the fine line between adventurous and elegant (Eau de Parfum spray, $78, And Betsy Johnson’s sweet scent captures the essence of carefree living. (Eau de Parfum sprays, $55-75,

For the fashionistaTrendsetter extraordinaire, you yearn for the latest and greatest. A true follower of great fashion, labels excite you, and couture keeps you inspired. Your friends respect your impeccable taste, and seek out your opinion on their wears, woes and wish lists. Now show off your knowledge in the beauty arena, with a bold, rich fragrance that’s formulated for a true style maven. 

Bond No. 9 Bryant Park takes you on a trip to the bustling home of New York’s Fashion Week (Eau de Parfum sprays, $125-185,, while Miller Harris’ L’air de Rein by Jane Birkin is created in collaboration with the French fashion icon who inspired Hermes’ famed handbag (Eau de Parfum, $150, Saks Fifth Avenue). Following in the footsteps of fashion houses Hermes (Hermessences) and Giorgio Armani (Armani Prive), Chanel and Tom Ford are the latest designers to launch niche perfume lines. Tom Ford turned heads with his Black Orchid fragrance late last year, and now the designer is introducing the Private Blend collection of 12 fragrances targeted to perfume connoisseurs and available only at his new store and a handful of select retailers ($165 each). Meanwhile, the 10 fragrances in the Les Exclusifs de Chanel collection feature ingredients that are more unusual than those used by mainstream perfume houses ($175 each, Bergdorf Goodman).

Three very different destination fragrances, Escada Sunset Heat will remind you of the moment between summer days and sultry nights (Eau de Toilette spray, $55-70,, Guerlain’s Pamplelune is a citrus-y scent that is tropical and tangy ($50, and Matthew Williamson’s Eau de Parfum is a coastal creation that is utterly feminine ($68-88, Strong, exotic spices set Morrocon-based perfumer Serge Lutens’ Rousse apart from softer spring scents (Eau de Parfum, $100, Barneys New York). And India Hicks Island Living Line is the quintessential beach collection — a noteworthy nod to the air of seaside salvations ($18-80, 

Sarah Horowitz has helped Hollywood with one-of-a-kind scents for years, and her Perfect Veil has collected a cult following (including yours truly) with notes meant to mimic clean, naked skin ($36-84, Marc Jacobs pays tribute to the environmental elements of Rain, Grass, Cotton and Ivy with his growing list of Splash scents (which now includes limited-edition fragrances Orange and Cucumber, Eau de Toilette, $65,, while Lavanila introduces a healthy fragrance collection of three vanilla-based scents that are infused with antioxidants and active botanicals ($56, And for those looking to give back while smelling sultry (inspired by perfumer Alexandra Balahoutis' recent trip to New Orleans), a percentage of sales from Strange Invisible Perfumes’ Magazine Street botanical musk is donated to Common Ground Collective, a charity that provides relief to the Katrina-ravaged region ($185,