White jeans are not for the low-maintenance. They need to be washed more often than regular blue jeans, and they require tons of work to prevent them from turning, well, yellow.
Now Joe’s Jeans has created a “Play Dirty, Stay Spotless” line of stain-resistant white denim that seemingly repels even the worst offending liquids.
“This stay-true hue will repel spills, no matter what surprises your day brings. It resists liquids such as water, coffee, soda and wine,” the brand proclaims.
TODAY anchors tried out the line Friday with Natalie Morales wearing a pair of jeans that were put to the ultimate test. First, Tamron Hall poured coffee over one of the legs, but the liquid appeared to bounce off the fabric.
"It kind of pills off the jeans," Natalie noted.
Savannah Guthrie then poured some red wine over them. Again, the liquid appeared to disappear as it spilled to the floor.
"Look at that! Amazing," an incredulous Savannah said.
Natalie was able to dab off most of the liquid that remained.
"Sold!" she said.
The new line features six items, including skinny jeans, Bermuda shorts and a pencil skirt. Prices range from $145 for a pair of cut-offs to $189 for ankle trousers.
"They’re expensive, but if it keeps your jeans white and you love white jeans, it's worth it," said Tamron, who admitted that "I can live without anything except for a pair of white jeans."
Fifty five percent of each denim item is made of ProModal, a combination of two types of fibers that makes the denim both soft and moisture absorbent. Cotton makes up most of the remaining material.
Natalie noted the jeans she tried out were "incredibly comfortable and stretchy. They fit amazingly."
But lest this collection comes off as some type of miracle product, each garment comes with a warning: The garments do not repel “pigment-based colors” like lip gloss, makeup, nail polish or paint.
In addition, the repellent is effective for roughly 20 normal wash cycles when combined with a low tumble dry setting. Dry cleaning is fine, but bleach is not.