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Seventy-eight percent of teen girls, ages 16-17, have negative thoughts about their appearance, according to the recent TODAY/AOL Body Image Survey. With that in mind, TODAY found three groups of teens working to change the way they see themselves: The Girl Scouts of the USA and Girls Inc., (both are partners with Dove in its self-esteem project, which has reached 13 million people) and REbeL, a grassroots organization started in Kansas in 2008. 

The girls were paired with filmmakers who are part of a mentoring program supported by Dove at the Sundance Institute. They were asked to create a 15-second public service announcement, telling us what "Love Your Selfie" means to them. All the girls’ spots will be featured as part of NBCUniversal’s award-winning “The More You Know” campaign across its digital platforms including, the NBC YouTube page under The More You Know playlist, Facebook, Google + and Pinterest. [Dove is sponsoring "Love Your Selfie" week on TODAY]

Take a look: 

REbeL. REbeL partnered with Sharon Liese, an Overland Park, Kan. filmmaker who created 2008's "High School Confidential" and was behind the latest Dove "Selfie" video.  

New Jersey Girl Scouts. The Girl Scouts were partnered with Jordana Mollick, a Los Angeles-based producer whose most recent movie, "Life Partners," premiered at this year's Tribeca Film Festival. She is part of 2013-2014 Mentorship Program of the Sundance Institute - Women In Film Los Angeles Women Filmmakers Initiative, of which Dove is a supporter. 

Girls Inc. Girls Inc. was partnered with Marta Cunningham, a Los Angeles filmmaker. Cunningham's first feature length documentary, "Valentine Road," was part of the 2013’s Sundance Film Festival. Along with Mollick, Cunningham is also associated with the Dove-supported Sundance Institute mentorship program.