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This budget-friendly beauty brand is now at Sephora — and we're obsessed!

The wait is over! Check out Sephora's new ColourPop palettes and bundles, available to shop now.
/ Source: TODAY

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Late this summer, Sephora announced that it would be adding ColourPop (known for its cute and colorful cosmetics at an affordable price point) to its beauty roster, along with other newbies like MAC and Kiehl's.

We're excited to announce the wait is finally over! The ColourPop collection is available now, giving us the chance to use the picture-perfect products (starting as low as $5) in all their glory.

"We are thrilled to be ColourPop’s first retail partner. ColourPop has been one of the most requested brands from our clients, so we are delighted to have them finally experience the brand in our store," said Artemis Patrick, Sephora SVP of merchandising.

Scroll down to browse the collection, and shop your favorite products just in time for the holidays at

ColourPop Golden State Of Mind Shadow Palette, $26, Sephora


Inspired by the state of California (where ColourPop calls home), this palette features 15 exclusive pressed-powder shadows, each with a hint of sparkle. Rock the shades individually or pair together to create more dimension.

ColourPop Semi Precious Shadow Palette, $26, Sephora


You can’t go wrong with any of the shades in this palette of semi-precious shadows, which is a tribute to the celestial beings. Each color is hyperpigmented and smooth for a velvety, metallic effect. Try a pop of bronze on the upper lid and one of the brighter shades along the lower lash line for a trendy take.

ColourPop Feelin’ Fine Lip Gloss Trio, $18, Sephora


One way to show you’re feeling fine is with high shine on your lips! Each of the glosses in this trio gives a glossy effect, without feeling sticky. Wear them solo or layer them on top of other colors to bring new life to your everyday standbys.

ColourPop Super Shock Shadow, $5, Sephora


This shadow single goes on like a powder, but blends like a cream. Available in three universal hues (our current favorite is Fluffy), we love how buildable the formula is so you can increase the intensity on nights you really want to make a statement.

ColourPop You’re A Gem Lip Trio, $18, Sephora


This lip trio includes three go-to shades — nude pink, fuchsia and brick red — for all of your everyday and going out needs. We especially love the nude-pin, since it's translucent enough to be worn over another shade for a sparkly touch.

ColourPop Amber Crystal Collection Bundle, $20, Sephora


This crystal-infused set is a perfect gift for your crystal-loving friend. Start with the Amber Crystal Settin they'll be ready to take on the world.

ColourPop Polite AF Super Shock Shadow Collection, $30, Sephora


If you can’t decide on just one Super Shock shadow, opt for this collection. It contains six of ColourPop’s best-selling shadow pots ranging from nude to purple so you can be a color chameleon.

ColourPop Legit AF Super Shock Highlighter Trio, $24, Sephora


If you want people to know you’re legit, it might not hurt to dust on a little highlighter. This kit in particular has three shades — gold, bronze and purple — for various skin tones and occasions.

This video is part of a TODAY series called "The Follow," where we investigate how one product is created from start to finish. We've gone inside the factories of LUSH, Burt's Bees, Peeps, Crayola and more.