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Retailers embrace high tech to lure customers into stores

Macy's and other major retailers are closing stores, citing reduced foot traffic and lagging spending. But others are luring customers into brick-and-mortar stores with technology such as touchscreen size selection and virtual-reality furniture arrangement. NBC's Jo Ling Kent reports on the newest innovations.
/ Source: TODAY

Macy’s and other major retailers are closing stores, citing reduced foot traffic and lagging spending. But others are luring customers into brick-and-mortar stores with technology such as touchscreen size selection and virtual-reality furniture arrangement. NBC’s Jo Ling Kent reports on the newest innovations.