How can you tell if one frizz-fighting serum is better than the rest? Which eye cream really does what it claims? Does that lip color work well on different skin tones? Well, that's where we come in.
We teamed up with our friends at People magazine to launch the first-ever People and TODAY Beauty Awards, featuring the best-of-the-best hair, makeup, skin and body products to buy right now. Our team of testers did the tough job of trying hundreds of lotions, serums, masks and mascaras over two weeks to bring you the 44 must-have beauty buys of 2015.
The best part? All of the items come straight from the drugstore, so there's no need to blow a paycheck on an eyeshadow palette (ahem, we found a great one for less than $20).
Read below the find the cream-of-the-crop winners!
We started with the mother of all beauty topics: hair. From the best shampoo and conditioner, to the most powerful hot tools and the strongest frizz fighters, we've got you covered.
For the full list of hair winners, click here.
We take makeup pretty seriously here at TODAY. In fact, we even created an entire A-to-Z GIF guide (a "GIFtionary," if you will) cataloging the top beauty trends to try now. So you know when we call a product a "winner," we really mean it.
For the full list of makeup winners, click here.
Body-care items are the unsung heroes of the beauty world. But you'll start rethinking items like hand cream and deodorant once you see these innovative products. (Like a groundbreaking moisturizer that works while you're still in the shower.)
For the full-list of body winners, click here.
Warn your wrinkles and say buh-bye to blackheads, these skin-care stars are super effective without breaking your budget.
For the full list of skin winners, click here.