Our editors have independently selected the items featured in this article because we think they’re worth knowing about. Shop TODAY has affiliate relationships so we may get a small share of the revenue if you buy something through our links.
What is better than finding your new favorite lipstick costs just $5? Or a stellar mascara for only $7? Here at TODAY, we're always excited to read up on the highest-rated beauty buys. But it's even more exciting when they're drugstore finds.
Allure Magazine has just revealed its annual Readers' Choice Award winners, and we tapped the magazine's executive beauty director, Jenny Bailey, to dish on a few standouts in each of the competition categories: hair, skin, makeup, face and body, naturals and breakthrough products of the year.
Find Bailey's favorite award-winning beauty picks here, as well as a few TODAY editor favorites (many are available for $15 or less!) and a few new products we can't wait to try.
CHI Ceramic 1" Hairstyling Iron, $80, Ulta
This 1-inch wide flatiron straightens, smooths, curls and is a major favorite for Allure's readers!
GlamGlow SuperMud Activated Charcoal Treatment, $60, Sephora
With activated charcoal and several exfoliating acids, this mask aims to shrink the size of pores and leave skin feeling polished and smooth. Slather on the dark gray mixture and feel the high-efficiency ingredients working almost instantly.
L'Oréal Paris Makeup Voluminous Lash Paradise Mascara, $10, Ulta
Stuff We Love
L'Oreal's Lash Paradise Mascara promises to add serious volume to lifeless lashes. But, I can personally attest that it does so much more. It's my new favorite mascara — it stays on all day, doesn't smudge and lengthens my lashes to new heights.
FACE AND BODY
St. Ives Fresh Skin Apricot Scrub, $4, Amazon
The St. Ives apricot scrub is another drugstore classic that is honored time and again. Created to deeply exfoliate and remove dirt and grime, it's won the Allure Reader's Choice Award 14 times!
Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation, $34, Sephora
Rihanna made major waves with the release of her new cosmetic line, Fenty Beauty, and this foundation is a notable part of the collection. The foundation comes in 40 shades and provides medium to full coverage.
Burt's Bees 100% Natural Moisturizing Lipstick, Juniper Water, $6, Amazon
Also available at Ulta.
An all-natural lip color in a gorgeous deep hue? Sign us up! Did we mention Allure readers say it stays on for hours?
TODAY editor favorites
NYX Professional Makeup Butter Gloss in Creme Brulee, $5, Ulta
Also available at Amazon and Target.
This $4 lip gloss is a consistent favorite among the beauty obsessed, and for good reason. I also own and love this product, which goes on smooth, not sticky. It offers great shine without too much glitter in the formula, and it stays put for a long time!
Cetaphil Gentle Skin Cleanser, $14, Ulta
Dermatologists often recommend drugstore face washes with gentle formulas to avoid irritation and drying. Cetaphil's gentle skin cleanser remains popular for that very reason ... plus, it removes all makeup every single time.
Neutrogena Hydro Boost Hydrating Water Face Gel Moisturizer, $15, Amazon
Your skin craves moisture, especially after sun exposure (hello, summer). With hyaluronic acid, glycerin and olive extract, Neutrogena's Hydro Boost gel moisturizer hydrates and treats dryness. It's really great for the colder months ... I cake this product on before bed to combat dry skin during brutal New York winters!
Jergens Natural Glow + Firming Daily Moisturizer for Body, $10, Ulta
It's getting warmer day by day, and few things make you feel better in a sleeveless top or shorts than a glowing complexion. Jergens Natural Glow moisturizer is a tried and true way to get a bronzed glow without exposing your skin to harmful sun rays. The brand took home two Allure awards this year; Jergens Natural Glow wet skin moisturizer was also credited as one of the breakthrough products of 2018.
Essie Treat Love and Color Strengthener, $10, Ulta
Nail polish that is made to stay on longer and make nails stronger? Yes, please! Allure's readers also voted this new Essie formula one of the best breakthrough products of the year.
Shop TODAY takes care to recommend our favorite items chosen by trusted experts and editors, as well as inform our readers of great deals, customer favorites, and newsworthy products from around the web. For more on our process, click here.