At TODAY we take care to recommend items we hope you’ll enjoy! Just so you know, TODAY may get a small share of the revenue.
Using interviews with specialists, online reviews and personal experience, TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! TODAY does have affiliate relationships with various online retailers. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.
Target just launched a new line of women’s clothing for fall, and it’s making us impatient for temperatures to drop!
The line, A New Day, is a collection of chic basics and statement pieces that are meant to be mixed and matched. Think embroidered jackets, menswear-inspired blazers, button-ups, and a range of flats, heels and ankle boots that can translate from the office to weekend brunch.
Floral embroidered shirt, $17.99, Target
The line also includes a range of crossbody handbags perfect for fall.
Clutch with cross-body strap, $19.99, Target
Target has long been a one-stop-shop for basics like T-shirts and cardigans, but with A New Day (and its corresponding menswear brand, Goodfellow & Co.) the retailer seems to be stepping into new territory, offering not only wardrobe staples but daring statement pieces that, well, don’t look like they came from a discount store.
Tiered sleeve shirt, $24.99, Target
“These brands are the perfect example of what makes Target 'Tar-zhay,’” Mark Tritton, Target’s executive vice president and chief merchandising officer, said in a press release.
Plaid top coat, $39.99, Target
In true "Tar-zhay" fashion, the pieces in the A New Day collection are on-trend but affordable. Prices max out at $45, with many items in the $15 to $25 range.
Poppy d'Orsay pointed toe ballet flat, $22.99, Target
And several of the items are available in size XS to 4X, meaning women of many different body types can shop the same collection.
Bell sleeve poplin shirt, $27.99, Target
Here are just a few more of our favorite looks from the new women’s line, including this flattering midi skirt that can be dressed up or down.
Pleated midi skirt, $24.99, Target
This striped shirt can be worn as a dress, or as a pretty tunic with skinny jeans or leggings.
Striped shirt dress, $27.99, Target
This boyfriend blazer is modern, but timeless enough to wear again next fall.
Plaid boyfriend blazer, $34.99, Target
A New Day is available now in stores and online, and jewelry and accessories will be added to the collection in September, according to Target.