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All the best deals for Amazon Prime Day 2018 (so far)

Prime Day officially starts at 3pm today! We'll keep updating this list as new deals kick off.
by Jen Birkhofer /  / Updated  / Source: TODAY

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Ready to save? Amazon Prime Day 2018 starts today, July 16th at 3 P.M. EST, but the Prime Day deals are already going strong.

(What at is Prime Day and when does it start? Get answers to all your Prime Day questions here.)

We've found all the best deals you can already score on Amazon. To take advantage of the sales, just sign up for a 30-day Amazon Prime free trial (which, of course, you can always cancel later) and get to shopping. We'll update this page as new deals come our way.

For more information on our Prime Day coverage, visit the Amazon Prime Day hub on TODAY.com.

Deals from Monday, July 16th

Want to browse yourself? You can shop all the daily deals here on Amazon.com.

Amazon Echo Dot Smart Speaker, $30 (normally $50), Amazon

TODAY has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by TODAY. All prices are subject to change and items could sell out based on the merchant’s inventory.

The smallest of the Alexa-enabled devices, this smart speaker can play music, read your calendar, tell you the weather, set timers and so much more.

Toshiba 50-inch 4K HD Smart LED TV, $290 (normally $400), Amazon

This Smart TV is a number 1 new release on Amazon and available now for 28 percent off. IT comes with the Fire TV experience built right in, meaning you can easily make purchases, use Alexa and stream premium channels with your remote.

Keesky Quick Drying Mesh Shoes, $21 (normally $28), Amazon

These unisex shoes are perfect for any outdoor activity this summer. They are incredibly lightweight, making them easy to pack and clean, and they come with quick-drying insoles that create a cooler, drier shoe environment.

Babycakes Multi-Treat Maker, $32 (normally $52), Amazon

This handy little baker can make 7 doughnuts, 7 cupcakes or 12 cake pops. It comes with a recipe booklet filled with hints and suggestions.

Ring Video Doorbell Pro with Alexa, $174 (normally $249), Amazon

This smart doorbell allows you to see and speak to anyone at your door right from your smart phone or TV. TODAY contributor Jeff Rossen is a fan.

VAVA Water Dental Flosser, $30 (normally $40), Amazon

This Amazon Choice product makes flossing easy and hassle-free. The nozzle shoots out pulsed water into the spaces between teeth and gums, removing 99.9 percent of plaque. It is said to help with yellow teeth, bad breath, cavities and more.

Sleep Innovations Gel Memory Foam 4-inch Dual Layer Mattress Topper, $154 (normally $184), Amazon

This sleep best-seller combines 2 inches of quilted fiber fill with 2 inches of memory foam for comfort combined with gentle, pressure-relieving support.

Seiko Men's SNE098 Two-Tone Stainless Steel Watch, $112 (normally $265), Amazon

This watch is a whopping 58 percent off right now. We love that it's perfect for work and play: it's water resistant up to 100 meter. For more watches on sale, check out this page.

Columbia Women's Voodoo Falls 590 Turbodown Jacket, $115 (normally $150), Amazon

There's a ton of Columbia gear on sale right now. This jacket is 28 percent off perfect for winter.

Fisher-Price DC Super Friends Batman Lights & Sounds Trike, $43 ($85), Amazon

This Amazon-choice trike's sturdy construction features an oversized front wheel for faster pedaling and a wide wheel base for stability. The handlebars have buttons and Batman sounds.

Yes4All Vinyl Coated Kettlebells, $15 (normally $18), Amazon

This Amazon best-seller comes in a few different weights and are perfect for an at-home workout. The vinyl coating makes them easy to grip and the flat bottom ensures they'll sit upright.

Zinus Upholstered Button Tufted Premium Platform Bed, $190 ($229), Amazon

This bestselling bed has over 1,500 reviews and a 5-star rating.

Fitbit Charge 2 Heart Rate + Fitness Wristband, $120 (normally $150), Amazon

This fitness tracker tracks your calories throughout the day and maximize your workouts. It has over 16,000 reviews on Amazon and over 1,000 answered questions.

Chef's Choice Knife Sharpener. $35 (normally $65), Amazon

This professional 3-stage sharpener helps sharpens knives i seconds with minimal effort. The soft touch handle is comfortable and help create a secure grip.

Kindle Paperwhite E-Reader, $80 (normally $120), Amazon

This lightweight kindle is the prefect travel companion. It has a built-in light that makes it easy to ready during the day or at night, and has no screen glare, making it ideal for reading in bright sunlight. The single battery charge lasts weeks at a time.

Contigo Autoseal Stainless Steel Travel Mug, $15 (normally $25), Amazon

This travel mug has a whopping 18,000 reviews on Amazon and is a best-seller.

Honeywell Econswitch Programmable Switch for Lights, $30 (normally $50), Amazon

This Amazon Choice smart light switch has over 3,500 positive reviews and helps you save money by ensuring your lights come on only when you need them.

Calvin Klein Straight Leg Denim Jean, $35 (normally $70), Amazon

At 65 percent off, these jeans are a steal. This cut is flattering on most shapes and the jeans comes in a variety of different shades.

Etekcity Digital Food Scale with Removable Bowl, $15 (normally $19), Amazon

This best-selling kitchen scale can easily measure and convert units to grams, fluid ounces, pounds and more. The attachable bowl function makes it easy to measure and cook with less cleanup.

Amazon Fire Stick, $20 (normally $40), Amazon

This handly little plug-in allows you to enjoy tens of thousands of channels, apps and Alexa skills on your TV. It also gives you access to Netflix, Hulu, HBO, YouTube and Facebook.

Ninja 1000 Watts Blender, $60 (normally $90), Amazon

This refurbished Ninja blender comes with a 90 day warranty. The 1000 watt power makes it perfect for crushing ice and whole fruits and vegetables in seconds.

Amazon Echo Show, $130 (usually $230), Amazon

The largest Amazon Alexa device with a screen lets you control smart home appliances, listen to the news, order pizza and do tons of other cool, automated stuff. From now through July 17th, Prime members save $100 on the device.

Pinzon Lightweight Shed-Resistant Down Comforter, $46 (normally $55), Amazon

This lightweight comforter is filled with 75 percent down to give a ventilated feeling of warmth, making it ideal for summer weather.

Kindle Unlimited, 3 months of unlimited reading for $0.99, Amazon

This deal gets you access to over 1 million books on Amazon Kindle for only $0.99. This also includes a selection of magazines and audio books from Audible!

Calvin Klein Women's Danica Sneaker, $63 (normally $89), Amazon

This sneaker from Calvin Klein is 29 percent off and comes in a lovely tan color as well. We love this shoe for running errands or meeting up with friends for brunch.

Calvin Klein Men's MOX Weave Driving Loafer, $65 (normally $110), Amazon

The Calvin Klein deals don't end with women's shoes, they have tons of men's styles (like these lovely driving loafers for 28 percent off) available too.

Plus, don't miss the deal on Amazon's most popular robotic vacuum. We spotted it on Tuesday, July 10, but it's still 40 percent off now!

More Prime Day Deals:

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