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Matt Lauer wore a choker necklace and nothing will ever be the same

Male choker necklaces are officially here. Oh, and Matt Lauer totally rocks the look.
/ Source: TODAY

First, they came for our skinny jeans. Then, they came for our topknots. And now … they’re coming for our jewelry.

That’s right, male choker necklaces are officially a thing.

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And we don’t just mean bad-boy-sexy studded collars …

Louis Vuitton male chokers
Runway ready, or "run away" ready? You decide.Getty Images

... or minimalist black bands, á la Ryan Atwood in "The O.C."

These, um, these, well …

They come in pink velvet.

ASOS Choker In Pink Velvet Look
A pink velvet choker says, "I'm tough, but also sensitive." We

And braided leather.

Male choker necklace
Does braided leather make it any better? We're not so

And deep V-neck ready cuts.

ASOS Wrap Around Choker
This gives new meaning to the deep V-neck

Gentlemen, if you're making that distraught emoji face, we urge you to see this as an opportunity to prove your fashion sense. After all, if you can pull off this, you can pull off anything.

Just ask TODAY's own Matt Lauer, who bravely took the trend for a spin on Wednesday.

Matt Lauer choker necklace

After some initial skepticism, he seemed to view it as an upgrade to the dickies he wore back in the day. And can we just say: Matt, you've never looked more hip.

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But if you're still not sold, take it up with *NSYNC. Because as usual, we can trace the blame (at least partly) back to the '90s.

JT, JC and Joey have been hot to this trend for years. KMazur / WireImage

Justin, is that turquoise? Wave "bye bye bye" if you need help.