Get Stuff We Love

You have been successfully added to our newsletter.

Sign up for our newsletter.

'Magic' hair color changes with your surroundings

by Aly Walansky /

Get the latest from TODAY

Subscribe to our newsletter.

As kids, we probably all played with beauty products that were influenced by our “mood” — such as lipstick or nail polish. We never dreamed that the option would exist for our hair.

But the times they are a-changin', and so are the capabilities of our hair dye. Seen last week at London Fashion Week, U.K.-based The Unseen launched Fire, a hair dye that reacts to changes in temperature.

What does this mean? It means your hair could be red outdoors, but revert to a more subdued color indoors. The chemicals in the dye, much like that classic mood lipstick, react to temperature changes, and that reaction will cause different levels of light absorption, resulting in different hair color presentations. The dye is also available in pastel shades, making that mermaid hair trend an option. At least some of the time.

RELATED: Glow-in-the-dark hair is the most insane beauty trend we've seen yet

Science is awesome, right? The dye is made via thermochromic ink, according to an interview that founder Lauren Bowker had with Forbes. "Above a certain temperature, one of the molecule forms is more stable than the other, and so a reaction takes place producing a molecule with a slightly different absorption of light, and thus a different color… Essentially, the active part of the dye system is a complex carbon-based molecule, which undergoes a reversible reaction with itself," she told Forbes.

Get the latest from TODAY

Subscribe to our newsletter.

Bowker tells TODAY the inspiration for this amazing innovation actually came while watching the cult movie "The Craft" last summer.

"I realized that the technology existed to manifest that type of magic, it just needed someone to bring the formula together. I thought if I can do (it), I probably should, so I did!" she said.

  Christel Chaudet / The Unseen

Bowker says as a scientist, she is often around people who are serious all the time, so it was exciting to create an invention that's just plain fun. "I think its important to realize that to be able to express yourself through new ways and live out teenage dreams is just as important as the bigger changing-the-planet stuff," she said. "After all, magic is just science we don't understand yet."

RELATED: Magic makeup? Green lipstick claims to be the perfect shade for everyone

While you can’t buy a box of this dye at your local drugstore, or even pop into a salon and have it done just yet, testing is underway and it may become a reality before we know it!

"We are currently trialing the product and its effects in many colors and temperatures, whilst seeking a manufacturer of hair products with the scale to license the product from us and bring it to worldwide shelves as soon as possible," said Bowker. "We have an internal goal to get it to you all this year!"

Get the latest from TODAY

Subscribe to our newsletter.