Remember Laura Ashley? The British brand known for its romantic, vintage floral prints?
Back in the ‘90s, plenty of teens and 20-somethings scoured thrift stores for Laura Ashley blouses, dresses and prairie skirts that they could pair with a velvet choker and a pair of high-tops or chunky combat boots.
These days, Laura Ashley is better known as a home brand, but now the company is celebrating its ‘90s fashion legacy with a new capsule collection for Urban Outfitters.
The 13-piece collection features new items designed especially for Urban Outfitters, including dresses, tops, and pants covered in Laura Ashley’s signature floral patterns.
The pieces have a fresh, modern feel while still serving up some serious nostalgia.
Case in point: this loose-fitting sundress with a faded, vintage-inspired print.
Lace-up midi dress, $79, Urban Outfitters
Wear it as is, or layer a white T-shirt underneath for peak '90s vibes.
Lauralee midi dress, $89, Urban Outfitters
Same goes for this ultrafeminine midi dress.
“Mixing Laura Ashley’s classic prints with Urban Outfitters on-trend designs makes the collection feel fresh and gives a new generation of Laura Ashley customers a chance to channel their inner '90s girl, while adding a modern take on romantic florals," Penne Cairoli, the president of Laura Ashley USA, told TODAY Style in an email.
Bow scrunchie, $8, Urban Outfitters
Children of the '90s will definitely appreciate this cute, floral bow, which is actually a scrunchie in disguise.
Button-front mini dress, $69, Urban Oufitters
And you can pair this button-up dress with a bucket hat (sold separately for $25) to throw back to another classic '90s look.
Denim double-button mini skirt, $59, Urban Outfitters
Meanwhile, this printed denim mini skirt updates a classic Laura Ashley floral design.
Cairoli hopes that the new collection will carry on Laura Ashley's vintage aesthetic while introducing the brand to a new generation.
"For this collection, the team started with the Laura Ashley archive and pulled iconic florals as the backdrop for the collection to give it a very Laura Ashley look," she told TODAY Style. "The collection is perfect for the customer shopping for back-to-school or for someone just getting introduced to Laura Ashley."
Mule heel, $49, Urban Outfitters
These mules feature a retro-inspired print while still being right in step with one of the most popular shoe silhouettes of 2018.
Baseball hat, $25, Urban Outfitters
How cute is this baseball cap?
Leila kick flare pant, $49, Urban Outfitters
These canvas kick-flare pants are right on trend while still embracing a romantic, vintage print.
Crossbody bag, $29, Urban Outfitters
This crossbody bag looks pretty and practical. And if you use it to stow a tube of glittery lip gloss or a few extra scrunchies, well, that's entirely up to you!