Playing off the brand's famous logo, Lacoste debuted its new collection, featuring three different types of crocodiles: the silver croc, the sporty croc and the hipster croc.
For those silver types, designer Christophe Lemaire brought them to the Mediterranean, offering long, relaxed button-front dresses over a retro mailot or crocheted bikini for the daytime, and a sexy halter top with a plunging V-neck paired with wide-leg linen gauchos for the evening.
Men got an update of the "sweat suit" — a tailored jacket-trouser set in a casual cotton fabric.
"My favorite piece for the guys is the white hybrid pants that blends the construction of pleated trousers with the comfort of jogging bottoms with an elastic waist," Lemaire said.
Lemaire, in his notes to the crowd at Mercedes-Benz Fashion Week, described the palette as sepia tones of brown, dusty pink and off-white, ideal shades of sitting by the pool in the midst of olive-tree groves.
Those same colors were used for the stripes of an adorable sportier tennis dress with a lace-up neckline. There also were cute strapless mini dresses in terrycloth, but they're probably not recommended for real athletes.
Shorts for women were super-shrunken, while the men's shorts hit the mid thigh.
The silhouette got even smaller with the more urban styles. "Slim-fit cuts are the rule rather than the exception in this new line," the designer said.
Outfits alternated between graphic black and white, windowpane and racing-flag checks, and eye-catching color blocking. There also was a sense of humor to this part of the collection as models wore oversized pompom socks and saddle shoes.
"This theme is very 60s, very trendy, very clean and very fitted," Lemaire added. "If you ever saw the 1967 sci-fi TV series in the U.K. called 'The Prisoner,' you will get it."