Kim Kardashian West has a red hot new hair color, just in time for the Fourth of July.
On Monday, the reality star gave fans a close-up look at her new dark red hue in a brief video posted to her Twitter account.
"You guys, I dyed my hair red. Do you love it?" the 39-year-old said in the 15-second clip, which she captioned with several heart and fire emoji.
In less than an hour, the post garnered over 20,000 likes and nearly 1,000 comments, and Kardashian West's fans had a lot to say about her new look. "So amazinggggggggggg fireeeeeee," @yaserrollins2 wrote, while @LadyHoopz18 commented, "This color looks so good on you!"
Twitter users were also quick to compare the spicy color to other iconic redheads like the Little Mermaid and Poison Ivy. Still, not everyone was a fan of the reality star's bold new do. "Its a no sis,"@jessiecb_ write, while @daylightsred commented that Spice Girl Geri Halliwell "did it better."

Some fans were left wondering if the mother of four really dyed her hair red or if she was just playing dress-up for the day. "Is this a filter or..." @MUNCHKiN_XO wrote.
One eagle-eyed fan also thought the red hue looked a lot like a wig the reality star once wore.
Filter or not, it wouldn't be the first time Kardashian West has ditched her dark locks for a spicy red hue. In 2019, the makeup mogul debuted this sassy red color to the delight of her fans.
The style star switches up her look up often so we don't expect this one to stick around for long, but we'll enjoy it while it does!
See Kardashian West's past hairstyles
Long locks
The fashionista is most well known for her long locks, which she often sports in waves.
Honey blond
In February, the reality star showed off this bright honey blond hair color on Twitter.
Bold bob

Last September, Kardashian West debuted this sleek bob on TODAY.
Baby blues
This fashionista isn't afraid of a bold hair change! In 2017, she experimented with this icy blue hue.
Blond babe
Similar to her sisters, Kardashian West has flirted with blond tones several times over the years.
Haute highlights
Back in middle school, the budding entrepreneur sported these gorgeous highlights.