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No, you’re not imaging things. But you might look twice when you see JumpFromPaper’s whimsical designs.
The Taiwanese accessories brand is putting a playful twist on fashion with purses and backpacks that look like, well, they jumped from paper—specifically, straight off the pages of a comic book. But these bags are no optical illusion, the designers say.
Best friends Chay Su and Rika Lin were graphic design students when they founded the brand in Taiwan in 2010.
“Our goal is to make people confused at first sight, then soon catch our ideas and laugh,” the designers said in a statement emailed to TODAY.com. “We love it when people can’t tell if it’s real or not.”
They say the brand was inspired by their shared childhood affection for cartoons and comics, and their goal is to encourage people to laugh more and stop taking everything so seriously. The thick black line is what makes it look cartoonish, they said of the bags available for both men and women.
“Most of our team comes from graphic design backgrounds instead of fashion,” Chingann Tsai, head of marketing for the Taipei-based brand, told TODAY.com. “Cartoons as inspiration came quite naturally. We hope to create a world that is different from the real world. Like a way to let go of imagination, a way to escape, a way to be fun whenever we can.”
People are buzzing about the brand after sites like Buzzfeed noticed the quirky designs. But at least one American has long been a fan—Katy Perry was spotted wearing one of the bags in 2012 when she dressed as cartoon character Jane Lane from the show "Daria" for Halloween.
JumpFromPaper, which started with a small run of four bags, has since grown into two lines and sold more than 50,000 pieces.
Fans can buy the bags, wallets and backpacks online, and prices range from about $30 to $140.
This article was originally published Mar. 10, 2015 at 2:30 p.m. ET.