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Jessica and Ashlee Simpson to launch baby, maternity lines

By Justin Fenner, StyleiteIf you had any lingering doubts that Jessica Simpson is running an unstoppable fashion empire, let us put them to rest. Thursday night, at the launch of her joint fashion venture with little sister Ashlee, Jessica told the press she’s already working on two or three new projects — and no, none of them involves singing.Women’s Wear Dailyreports that Simpson, who’
Jessica Simpson announced future design plans at the 25th Annual Footwear News Achievement Awards on Nov. 29 in New York.
Jessica Simpson announced future design plans at the 25th Annual Footwear News Achievement Awards on Nov. 29 in New York.Mike Coppola / Getty Images

By Justin Fenner, Styleite

If you had any lingering doubts that Jessica Simpson is running an unstoppable fashion empire, let us put them to rest. Thursday night, at the launch of her joint fashion venture with little sister Ashlee, Jessica told the press she’s already working on two or three new projects — and no, none of them involves singing.

Women’s Wear Dailyreports that Simpson, who’s expecting a child of her own soon, plans on adding clothes for pregnant women to her repertoire — and stuff for the under-5 set to run around in, too.

Simpson called the new girls’ collection, being produced by The Jones Group Inc., “a combination of both of our styles. She [Ashlee] is very rock ’n’ roll, and I’m very American.” She also said she just signed a deal for a maternity line, and will also be designing girls’ footwear. And should she give birth to a boy? Boys’ clothing is a possibility, too, she added.

Simpson will find out the sex of her unborn child on Monday, and if it’s a boy, we’d be willing to bet a line called Simpson by Jessica Simpson will be in stores by next spring.

So let’s recap: She’s got shoes, handbags, outerwear, denim, apparel, fragrances, luggage and and a jewelry line, all of which are more or less selling like gangbusters. Once she figures out a way to do men’s clothing and starts putting feelers out for a home collection, Jessica Simpson is basically going to rule the lifestyle category. And there’s nothing you can do about it.

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