J. Crew and sister brand Madewell just got a lot cooler. Both brands recently expanded their denim offerings to include additional sizes, while Madewell also added a new style made just for curvy gals. The move is one small step in a growing push for more inclusive sizing in the fashion industry.
Hot on the trail of Target and other brands that have announced expanded size offerings, J. Crew extended a selection of their denim sizes from 32 to 35 last week, according to Racked. Shortly afterward, Madewell unveiled extended size options, which now include 11 styles offered in sizes 33-35. To save you the trouble of converting the sizes yourself, that means Madewell now carries sizes 000 to 20!
The younger brand also launched a new style dubbed the curvy high-rise skinny jean. Available in three washes, the design is a throwback to Madewell's classic skinny style, and is made for “those with an hourglass shape (translation: booty),” according to the retailer’s website.
On its spring denim landing page, Madewell features what appear to be quotes from shoppers, including one that just may reveal the brand's inspiration behind the new size offerings: “I want those jeans in my size.”
The relatable quote expresses a sentiment shoppers everywhere have been voicing to retailers. And while there's still work to be done, these latest moves show something that's pretty encouraging: Brands are listening.