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Designer responds to 'Hitler' tote mishap: 'It was an honest mistake'

Angela Neilsen, owner of the company Quotable Life, has apologized for the regrettable "glitter" tote.
/ Source: TODAY

When it comes to graphic design, font choice is important — and one designer learned that the hard way.

A Georgia company is apologizing after the internet pointed out that one of its tote bags, which reads, "My favorite color is glitter," appears to say something much, much different.

"When your favorite color appears to be Hitler because of a poor choice of font," one Twitter user wrote.

Angela Neilsen, owner of the company Quotable Life, which makes the tote and other home and apparel items with quotations printed on them, told TODAY Style it was simply "an honest mistake."

"I see it," she said. "You can't un-see it once you see it."

The tote was removed from the Quotable Life website and also from, a retail website where Neilsen sells some of her products, and replaced with a revised tote bag with a more readable font. But not before many people shared screenshots of the original bag online.

"It's on the internet, it's going to be there forever," she said. "But at the end of the day, maybe it will make other designers, everyone who does what I do for a living, step back and take a closer look."

She also posted an apology on her Facebook page.

"To anyone who saw our tote bag blunder, I want to say I am so sorry for any unintended reference seen in our design," it read. "We made a mistake when designing this bag 3 years ago, plain and simple. After almost 20 years of being a designer, I still make mistakes. Sometimes you look at something so long that you don't see it with fresh eyes."

Neilsen added that her company will donate 300 percent of proceeds (yes, you read that right) it has ever received from the sale of the glitter tote bag to the National Holocaust Museum in Washington, D.C.

"I just try to see the good in everything, and I felt that would be the right thing to do in this case," she said.