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Asos (it’s pronounced ace-oss, by the way) won our hearts when it came to the U.S. seven years ago, and we’ve been in a serious relationship ever since.
Just when we thought our love couldn’t go any deeper (after all, their online store has a seemingly never-ending supply of designers and dedicated petite and plus-size collections), the British brand announced earlier this month that it would be expanding its offerings to include Asos Makeup.
Since Oct. 2, the brand is offering 46 highly pigmented shades in the form of lipsticks, lip liners, glosses, eye shadows, eyeliners, blushes, contouring and eye brow palettes, highlighting sticks, bronzers and mascara — all under $20.
“Asos Makeup shade names reflect versions of who we are and how we’re feeling on the inside," according to a press release, "from Overqualified and Decisive to Current Mood and Uncompromising."
Asos told TODAY Style they plan to add even more products to the collection in January. While we’re not sure just what that will include, we were told to expect “more products that are fun and different — things you’re not used to seeing in the market.”
In the meantime, scroll down to see our favorite items from the Asos line right now.
TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! Just so you know, TODAY does have affiliate relationships. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.
Asos Matte Lipstick in Doubtless, $12, Asos
Asos Satin Lipstick in A'game, $12, Asos
Asos Matte Lipstick in Uncompromising, $12, Asos
Asos Matte Liquid Lipstick in Overqualified, $12, Asos
Asos Matte Liquid Lipstick in Immersed, $12, Asos
Asos Bronzer in Bulletproof, $14, Asos
Asos Blusher in Acceptance, $13, Asos
Asos Highlighter Stick in Tenacious, $15, Asos
Asos Highlighter Stick in Flawed, $15, Asos
Asos Liquid Eyeliner in Straight Up, $10, Asos