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Asos' new makeup line is everything (and everything is under $20)

by Kristin Granero /

Asos (it’s pronounced ace-oss, by the way) won our hearts when it came to the U.S. seven years ago, and we’ve been in a serious relationship ever since.

Just when we thought our love couldn’t go any deeper (after all, their online store has a seemingly never-ending supply of designers and dedicated petite and plus-size collections), the British brand announced earlier this month that it would be expanding its offerings to include Asos Makeup.

Since Oct. 2, the brand is offering 46 highly pigmented shades in the form of lipsticks, lip liners, glosses, eye shadows, eyeliners, blushes, contouring and eye brow palettes, highlighting sticks, bronzers and mascara — all under $20.

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“Asos Makeup shade names reflect versions of who we are and how we’re feeling on the inside," according to a press release, "from Overqualified and Decisive to Current Mood and Uncompromising."

Asos told TODAY Style they plan to add even more products to the collection in January. While we’re not sure just what that will include, we were told to expect “more products that are fun and different — things you’re not used to seeing in the market.”

In the meantime, scroll down to see our favorite items from the Asos line right now.

TODAY has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by TODAY. All prices are subject to change and items could sell out based on the merchant’s inventory.

Asos Matte Lipstick in Doubtless, $12, Asos

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Asos Matte Lipstick in Doubtless, $12, Asos

Asos Satin Lipstick in A'game, $12, Asos

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Asos Satin Lipstick in A'game, $12, Asos

Asos Matte Lipstick in Uncompromising, $12, Asos

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Asos Matte Lipstick in Uncompromising, $12, Asos

Asos Matte Liquid Lipstick in Overqualified, $12, Asos

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Asos Matte Liquid Lipstick in Overqualified, $12, Asos

Asos Matte Liquid Lipstick in Immersed, $12, Asos

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Asos Matte Liquid Lipstick in Immersed, $12, Asos

Asos Bronzer in Bulletproof, $14, Asos

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Asos Bronzer in Bulletproof, $14, Asos

Asos Blusher in Acceptance, $13, Asos

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Asos Blusher in Acceptance, $13, Asos

Asos Highlighter Stick in Tenacious, $15, Asos

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Asos Highlighter Stick in Tenacious, $15, Asos

Asos Highlighter Stick in Flawed, $15, Asos

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Asos Highlighter Stick in Flawed, $15, Asos

Asos Liquid Eyeliner in Straight Up, $10, Asos

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Asos Liquid Eyeliner in Straight Up, $10, Asos

Looking for more deals? Check out Anthropologie's new makeup line for under $30, our guide to Wayfair's huge Columbus Day sale, and TODAY's guide on what to buy in October.

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