IE 11 is not supported. For an optimal experience visit our site on another browser.

Glow-in-the-dark rainbow hair is the latest wacky trend

New year, new hair color! Rainbow hair has officially gotten a futuristic update with a glow-in-the-dark twist.
/ Source: TODAY

It's safe to say that the big trend of 2015 was new hair colors. From granny gray to sassy pumpkin spice to legally bronde, radically different and unique looks were thrown into the mix. And 2016 looks to be shaping up quite similarly. In fact, this might be the year of even bolder hair choices

With a new year comes new hair, so move over rainbows because there's a cooler, more futuristic trend in town. Women are taking their hair color to another level with glow-in-the-dark dyes.

Similar to rainbow hair, in that it often incorporates multiple bright colors, glow-in-the-dark hair dye comes to life either with a black light or in a very dark room. So, of course, this has us wondering: what happens you go to sleep at night or even if you go to the movies?

RELATED: Icicle hair is a glittery winter hair trend for post-holiday blues

While this trend is gaining popularity on Instagram and Pinterest, it's not for an amateur beautician; it takes a skilled hairstylist to create these works of art without damaging your locks.

TODAY spoke to hairstylist Elizabeth Davis of Hilights Salon in Lyndhurst, N.J., whose clientele specifically ask for her glow-in-the-dark looks. Here's how she explained the process.

Davis typically starts by pre-lightening the hair, essentially stripping it of color so that it becomes a very light, almost platinum blonde. The darker the original hair color, the more work it will take to get to the necessary base. Davis explained that those who have dirty blonde or lighter hair can typically skip the pre-lightening process, but someone who has, say, box-dyed black hair might have to go through several sessions before they can get to the fun part.

RELATED: 'Babylights' is the hot new hair trend that mimics the look of baby hair

"Blondes, of course, I can see why they have more fun," said Davis. "It's more expensive and more of a commitment for those with darker hair."

Her salon uses the professional hair color line PRAVANA — specifically their VIVIDS NEONS line — for their creations. While there are other options on the market, Davis strongly recommends sticking to a professional hair color line for this type of treatment since it will leave the hair in the best condition once finished. Ideally, a professional hair color line should leave the hair feeling soft and conditioned, not brittle and fragile, she explained.

While the dye can be placed on the hair with a single process, Davis prefers to use it for either balayage or ombre to achieve the best results. Clients can even use this as a fun way to refresh the color they already have.

RELATED: How to color your hair ... without the commitment

Davis also added that while techniques like ombre and balayage might take more time and cost more initially, both options require less maintenance in the long run. A retouch can take just 30 minutes, Davis estimated.

"VIVIDS NEONS will be bright and vibrant as long as they are in the hair, so [they last about] 4 to 6 weeks depending on care," wrote PRAVANNA stylist Jamie Muniz in an e-mail to

However, Davis noted there are things you can do to prevent them from fading. She recommends that her clients do not wash their hair more than twice a week. She also suggests avoiding hot water, which is known to open the cuticle and soak the color out. Lastly, only shampoo the root of the hair.

And for those nervous about coloring, Davis explained that semi-permanent and temporary dyes (like the brand she uses for this treatment) are typically better because they don't penetrate the cuticle. Rather, they sit on top of it and can easily be washed out or covered up should you decide that life on the brighter side isn't for you.

If you're hesitant to try the look, Davis suggests peek-a-boo highlights, which are essentially colored pieces on the bottom layer of your hair that peek out as the outer layers move. And if you're still not sure about taking the plunge, she says to test out the look with colored extensions and then decide.

RELATED: Rose gold, color shading, mohawk highlights and hair color trends of 2016

For more wacky trends, check out our board on Pinterest.