First plus-size show hits London Fashion Week

Looking good: Models walk the runway for British retailer Evans at London Fashion Week on Sept. 16.

Plus-size continues to gain prominence within the fashion industry with its latest accomplishment — making it to London Fashion Week.

British retailer Evans, which boasts more than 180 stores in the U.K. and Ireland, held their own runway show on Tuesday, with plus-size models showcasing flowy, feminine styles in floral, breezy prints for spring/summer 2014. 

“This is a big and important part of the market, and we need to be seen to embrace it. You cannot ignore the market place,” Sir Philip Green, Evans CEO, told WWD. “And you can’t be defensive about it, or apologize about [plus-size fashion]. Why should the category be any different from petite?” 

Plus-size fashion shows have been gaining traction, with New York Fashion Week holding their own in 2013, but this is the first for London. 

“This is day one. It’s a good start — and it’s the product that has to do the talking," said Evans.

John Phillips / Today
John Phillips / Today
John Phillips / Today
John Phillips / Today