Get Stuff We Love

You have successfully subscribed to the TODAY newsletter.

Subscribe now and get trending stories, celebrity news and all the best of TODAY.

A new line of affordable underwear just launched ... and might sell out by tomorrow

If Everlane's jeans are any indication, this line won't be in stock for long!

by Danielle Wolf /  / Updated  / Source: TODAY
Everlane's new underwear is made for women of all shapes and sizes.Courtesy of Everlane

Get Stuff We Love

Subscribe to our newsletter.

With women’s underwear, it seems there are roughly two options: sexy (aka uncomfortable) or unflattering (visible panty line). Everlane aims to change that.

The online clothing retailer launched a flattering and affordable line of intimates today, and if history is any indication, it could very well sell out. Known for ethically manufacturing stylish basics at transparent prices, Everlane has become so popular that it once amassed a 44,000-person waitlist for a pair of its jeans.

The collection, which has been two years in the making, includes seven items — four different shapes of bottoms, one bra, a bodysuit and one men’s boxer brief — available in a variety of neutral colors. Each piece is made out of high-quality Supima cotton.

The brand manufactured 40 prototypes before landing on the final result, Everlane revealed in a letter to its customers.

"As a company, we want to build the world's best high-quality basics, and underwear is the ultimate basic. We wanted to make beautiful, simple pieces and strip away all the unnecessary details," Alex Spunt, Everlane's head of creative, told InStyle.

 Jemima Kirke stars in Everlane's underwear campaign. Courtesy of Everlane

“Girls” actress Jemima Kirke stars in the line’s campaign, which avoids photo retouching, and features women with different body types.

Scroll down to check out the entire line.

TODAY has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by TODAY. All prices are subject to change and items could sell out based on the merchant’s inventory.

The Tank Bra


The Bikini


The Hipster


The Thong


The Bodysuit


While you're already shopping, why not take a look at the best places to buy jeans online for under $50?

Get Stuff We Love

Subscribe to our newsletter.

Get Stuff We Love

Subscribe to our newsletter.

Have feedback?

How likely are you to recommend to a friend or colleague?

0 = Very unlikely
10 = Very likely
Please select answer

Is your feedback about:

Please select answer

Leave your email if you’d like us to respond. (Optional)

Please enter a valid email address

Thank you!

Your feedback has been sent out. Please enjoy more of our content.

We appreciate your help making a better place.