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Emma Watson looked like a fairy tale princess at the 'Beauty and the Beast' premiere

In a gown fit for a princess, Emma Watson was an absolute beauty!
/ Source: TODAY

Emma Watson never ceases to enchant us.

She totally wowed in a magical outfit at Thursday night's UK premiere for her new film, "Beauty and the Beast," and proved totally Belle-issima in a long, flowing gown that has everyone talking.

Disney's "Beauty And The Beast"
Emma Watson at the UK premiere of "Beauty and the Beast."Stuart C. Wilson / Getty Images for Disney

RELATED: How new 'Beauty and the Beast' features a much more modern Belle

"Beauty And The Beast" - UK Launch Event
She has good reason to smile.Mike Marsland / WireImage

On the one hand, the cool, ice-blue-and-gray off-the-shoulder dress by Emilia Wickstead looks simple: there are no beads, buttons or bows (she did have on a pair of hoop earrings by jewelry-makers Catbird).

But that simplicity was deceptive, particularly when paired with a flowing, floor-length cape that flowed behind her as she strode down the green carpet.

"Beauty And The Beast" - UK Launch Event
That cape!Mike Marsland / WireImage

And a photo caption featured on an Instagram account created specifically for the promotion of the film noted, there were other hidden amazing things about the dress:

As much as any dress can, it clearly fits with Watson's feminist, ecologically-sensitive focus. Every outfit on this particular tour has been geared to be ecologically sound and sustainably produced, as People magazine explained.

"Beauty And The Beast" - UK Launch Event At Odeon Leicester Square - Red Carpet
Cast and crew from the film, including: Hattie Morahan, Nathan Mack, Josh Gad, Luke Evans, Emma Watson, Dan Stevens, Bill Condon, Stanley Tucci and Emma Thompson at Thursday's premiere.Jeff Spicer / Getty Images

RELATED: Emma Watson tells men in powerful UN speech: 'Gender equality is your issue, too'

Beauty, style and environmentally-conscious. No wonder she's put a spell on all of us!

"Beauty And The Beast" - UK Launch Event
Yes, you, Watson!Tim Whitby / Tim Whitby/Getty Images

Want more "B&B" stories? Check out this behind the scenes look, enjoy the posters, listen to Watson sing as Belle and discover how star Dan Stevens dealt with his beastly transformation.

"Beauty & the Beast" opens in U.S. theaters on March 17.

Follow Randee Dawn on Twitter.