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Dolce & Gabbana appears to be singing a new tune with its latest collection, which features images of same-sex couples printed on designer shirts and handbags.
The Italian fashion house was in hot water last year after its founders made controversial comments about gay parents and children conceived through in vitro fertilization, remarks that prompted Sir Elton John to call for a boycott of the brand.
But the new collection, which designer Stefano Gabbana teased on his Instagram page, appears to be celebrating all kinds of families, including multiracial families and ones with same-sex parents.
Gabbana posted snapshots of the T-shirts, blouses and handbags with the hashtag #dgfamily.
Inclusion appears to be a theme for the company lately — it also recently released a line of high-end hijabs and abayas, targeting Muslim shoppers.
It's not clear yet what Elton John, who has two children via surrogate with husband David Furnish, thinks of Dolce & Gabbana's new collection, but reaction from fans online appears to be mixed. Some say the collection is too little, too late, while others are praising the overall message.
Dolce & Gabbana did not yet respond to TODAY's request for comment.
The collection also comes at a pivotal time, as Italian politicians debate a law that would allow same-sex unions in the country.