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Deal of the Day: 50 percent off award-winning root cover up from Color Wow

This product promises to cover grey roots and make hair look thicker in seconds!

by Aline Peres Martins / / Source: TODAY
Deal Of The Day March 28th, 2018ColorWOW

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Welcome to our new series for TODAY Shopping: Deal of the Day!

Every day at 10 a.m. EST, we will reveal an exclusive deal of 20 percent off or more. This deal can only be found on our Shop TODAY Facebook page and will run for just 24 hours. There will be a new deal every day, so be sure to act fast!

Also, be sure to like the Facebook page, so you can be the first to know about deals that you can't get anywhere else on the internet!

Please click on the website links to be directed to the offers from the companies featured, and be sure to read the details. Conditions and restrictions may apply. If you have any specific questions about the details, the products' websites or inventory, please check with the retailers making the offers. You can find their contact information on the sites.

Deal of the Day: March 28

The days between hair color appointments can be daunting. Unless, of course, you've found a great root cover up.

Today's deal is 50 percent off Color Wow bundles including root cover up and hair gloss treatment from Federici Brands. Usually, one of these bundles retails for $55. But, with the code 'WOWTODAY,' you can score one for $27.

TODAY has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by TODAY. All prices are subject to change and items could sell out based on the merchant’s inventory.

That's cheaper than it would usually cost to get the root cover up on its own!

The product comes in eight colors, ranging from platinum blonde to black. To use it, just take the included brush, dab it in the cover up and apply it to any areas that need a touch of color. The brush allows more precision than a typical spray cover up. So, it has won Allure Awards for five years in a row.

Then, add the Pop and Lock gloss treatment for added shine and UV protection.

Reviewers on the company's site have remarked that this product looks natural, leaves your hair feeling soft and actually stays in place between washes. Since it's water resistant, you might even be able to swim in it!

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