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By Aline Peres Martins

Welcome to our new series for TODAY Shopping: Deal of the Day!

Every day at 10 a.m. EST, we will reveal an exclusive deal of 20 percent off or more. This deal can only be found on our Shop TODAY Facebook page and will run for just 24 hours. There will be a new deal every day, so be sure to act fast!

Also, be sure to like the Facebook page, so you can be the first to know about deals that you can't get anywhere else on the internet!

Please click on the website links to be directed to the offers from the companies featured, and be sure to read the details. Conditions and restrictions may apply. If you have any specific questions about the details, the products' websites or inventory, please check with the retailers making the offers. You can find their contact information on the sites.

Deal of the Day: April 5

With today's deal, there's no need to smell a bunch of scents to find the perfect one. The company's website does it for you!

Usually, a bottle of individualized Hawthorn cologne costs $60. But, TODAY readers can get one for $45 (or two for $75) with the discount code TODAY.

Hawthorne individualized cologne, $45 with code TODAY (originally $60), Hawthorne

TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! Just so you know, TODAY does have affiliate relationships. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.

Hawthorne is the first brand to offer personalized cologne. Once you click into the website, you will immediately see a survey asking lifestyle questions to get a sense of the person the cologne is for. It asks about his diet, work, personality, body chemistry and a few other things. Then, at the end, you'll get a recommendation for specific scents like "Citrus and Woody" or "Aromatic and Warm."

  • Code: TODAY
  • Retail price: $60-$100

The company brought in award-winning perfumers like Olivier Gillotin, Quentin Bisch and Rodrigo Flores-Roux, who created Tom Ford, Dior and John Varvatos.

And, while Hawthorne prides itself on getting the scent right. It offers free exchanges until customers find the perfect cologne!