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Curly-haired millennials, rejoice — now there are emojis that look like you.
Despite recent updates that brought us the taco emoji, the cheese block, and, before that, characters with various skin tones, there haven't been a lot of options for women whose hair isn't stick straight. Enter Dove's Love Your Curls campaign.
The beauty brand teamed up with a developing company to launch curly-haired emojis. They're not yet part of the official Unicode keyboard, but you can download them for free in the App Store and Google Play. (Or, click this link.)
You'll be able to choose from dozens of options in various skin tones, hair colors and styles, whether you have glossy ringlets or a curly bob. Sali A. Tagliamonte, a linguistics professor at the University of Toronto who's also working with Dove on the campaign, says diversity among emojis is more important than we might think.
"[Emojis] are becoming an important way for people to express themselves," she said. "Imagine if you didn't have words or symbols that looked like you — you would feel that you were underrepresented. So emojis that are reflective of a person's identity are really important to them, just as our language is emblematic of who we are."
As part of the Dove campaign, the brand is encouraging people to use the hashtag #LoveYourCurls on Twitter. And if you do, a curly-hair emoji will appear right after the hashtag in the tweet.
Dove sent the following statement to TODAY.com about why embracing our curly hair matters:
“Even though one in three women in the U.S. have curly hair, and 74 percent of Americans use emojis on a daily basis, there remained no representation for curly hair on the official Unicode Emoji keyboard — this didn’t feel right to us," said Rob Candelino, vice president of Haircare at Unilever, Dove's parent company. "In today’s increasingly social and digital world, we’re proud to finally offer curly girls emojis to express themselves and help them see accurate reflections of their hair — and most importantly, continue encouraging all women to #LoveYourCurls!”