Say goodbye to Coach...and hello to Tapestry.
Starting at the end of the month (although the website is already live), the New York-based company known for its leather goods will be known as Tapestry.
Coach loyalists needn’t worry; the actual brand isn’t going anywhere. And Selena Gomez will continue on as the celebrity ambassador.
The name change ushers in a new era for the luxury goods maker. The acquisition of Stuart Weitzman in 2015 and Kate Spade earlier this year broadened its portfolio into that of a multi-brand fashion house.
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“We are now at a defining moment in our corporate reinvention,” Chief Executive Officer Victor Luis said in a statement. “In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values.”
Could this new name and shift toward a collective identity also nod to future expansion? Only time will tell.