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Loft, the sister brand of Ann Taylor known for its feminine and casual styles, is now making sure women of more sizes can enjoy its clothes.
The retailer has launched Loft Plus, a plus-size collection ranging in sizes from 16 to 26 in the budget-friendly range of $20 to $110.
"This Is Us" star Chrissy Metz, who has been an inspiration as a plus-size woman in Hollywood, showed off Loft's polka dot wrap midi dress with its flattering silhouette in an appearance on "Late Night With Seth Meyers" in September.
Metz also made an appearance at an event in Los Angeles last month wearing the paisley wrap midi dress with long blouson sleeves from Loft Plus. Both dresses sell for a modest $89.95.
The 75-piece collection from Loft Plus also includes tops, pants, jeans, skirts, sweaters, coats and jackets.
Loft is the latest clothing retailer to target the plus-size market. Kmart changed the name of its plus-size section to "Fabulously Sized" last fall, while Target debuted A New Day, a clothing line that caters to sizes XS to 4X. Nike also launched a new collection of activewear sizes last year.
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