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Secret's out! The 'Oscars of beauty' releases its list of winners

Start writing your acceptance speech: the industry-insider CEW awards have release their list of winners for the first time in 20 years.
/ Source: TODAY

After 20 years of picking the best and most inventive beauty products, the Cosmetic Executive Women's (CEW) beauty awards are finally releasing their coveted list to the public. Considered the "Oscars of beauty" by industry insiders, we'd say we trust their opinion!

See if your beauty go-to makes the cut and check out the full list in their first-ever digital beauty guide.

Hair shampoo/Hair conditioner

And the winner is ... Living Proof: Curl Conditioning Wash, $26

The biggest trend in washing hair is ... not washing it all! Women have been ditching the shampoo and using a conditioning wash instead. This sulfate-free, non-lathering wash blends a bit of gentle cleansing with conditioning agents to leave hair healthy and hydrated.


And the winner is ... Laneige Water Sleeping Mask, $23.00

Korean beauty trends continue to dominate the US market and the most recent beauty secret is no different. Laneige, a Korean import now available at Target, offers "sleep masks" to American consumers. Lather these creams onto your skin at night and wake up instantly fresh-faced. Finally, a hydrating mask that doesn't feel heavy!

Eye treatment

And the winners are ... L'Oreal Miracle Blur Instant Eye Smoother, $24.99

Miracle is the right word! This anti-aging tool blurs crows feet, decreases puffiness and hides under-eye circles all at once! CEW gives extra bonus points to the brand for the metal applicator that instantly refreshes by always being cool to the touch.

... and Shiseido Eye Mask, $63

You've probably since those single-use face mask selfies on Instagram from celebrities and friends alike — and for good reason! They reduce the appearance of eye wrinkles and brighten dark circles and dullness with a 24-hour moisturizing effect. It's perfect to refresh after a flight or prepare for a fun night out.

Bath and body

And the winners are ... Jergens BB Body Perfecting Skin Cream, $9.99

... and Urban Decay Naked Skin Body Beauty Balm, $32.00

BB Creams are becoming the hottest trend for skin since they moisturize while masking imperfections. Both of these go above and beyond by creating a luminous glow after using.

Best-seller award: Nail polish

And the winner is ... Sally Hansen Miracle Gel, $9.99

Gel manicure technology that doesn't require an LED light station? It sounds like a dream. Factor in the fact that you can easily remove the polish at home and it's no wonder this innovation was the best-selling product of the year! Forgot old-fashioned, chip-prone polish: the wave of the future for at-home manis are all about gel.

Eye makeup

And the winner is ... FLOWER Eye Marker & Volumizing Mascara, $9.00

That's right, for less than $10 at the drugstore, you can try this cool, 2-in-1 product from Drew Barrymore's beauty line. The unique packaging is an industry breakthrough with one end working as a long-lasting eyeliner and the other as a volume-boosting mascara.

Face product

And the winner is ... Charlotte Tilbury Wonderglow, $55

Get a red-carpet worthy, lit-from-within glow with this product from celebrity makeup artist Charlotte Tilbury. The over foundation can help highlight and contour, or work on it's own to create a naturally youthful complexion. One shade works for every single skin tone — seriously!

Hair tool

And the winner is ... T3 Whirl Trio Wand, $230

One tool, three barrels, endless style possibilities. Whether you want trendy mermaid waves, Hollywood bombshell glamour or simply more volume and body in your 'do, this tool gives you the ability to create any look you want.