What do you get when two orthodontists partner with a jewelry designer? You get accessories that look like braces, that's what.
Braced-lets are bracelets made out of actual orthodontic materials, invented by Drs. Marc Lemchen and Jennifer Salzer, in collaboration with Jennifer's sister, Lisa, the designer of fancy jewelry brand Lulu Frost.
In a few short weeks, they've been selling like hotcakes.
"I noticed how excited my patients were when they were picking the colors for the elastic on their braces -- they wanted input from family, friends, classmates, everyone -- so I made a bracelet for a few of them just for fun," said Jennifer Salzer, who practices in New York City. "Before I knew it, everyone in the office was going crazy for them, wanting more, asking for different colors and so on, and Braced-lets became this huge hit."
Collaborating with a sibling has been a "once-in-a-family-lifetime chance" to combine their talents -- namely, orthodontics and accessories.
"I'm so used to working with gold, diamonds and antique brooches," said Lisa. "This is an exciting and sometimes comical departure."
Get them for $4.99 each, at www.bracedlets.com/.