Beyond the games and festivities, the Olympics are an opportunity to show spirit and share culture, and that includes fashion and beauty! TODAY Style Editor and Bobbie.com's Bobbie Thomas has the scoop on Olympics-inspired trends.
Beauty editors aren't the only ones serving up makeup tips this summer; your favorite Olympic athletes actually have some tried and true tricks up their sleeves too! Believe it or not, synchronized swimmers on Team USA use unflavored gelatin to securely set their hairstyles, and use Chapstick and Vaseline as tough, waterproof face primers.
Also on the beauty front is some spirit for your fingers. Nail art is back and bigger than ever, and this summer's events are the perfect excuse to dip your digits into the trend. Go for gold with medal-inspired metallics like Butter London's Heavy Medal set or sparkle and shine with OPI's USA! USA! Polish (Heavy Medal Collection $36, butterlondon.com; USA! USA! Sparkle Polish $9.50, sephora.com). You can even press on patriotic prints with "Rad, White and Blue" decals from RadNails.com ($18, radnails.com).
Last but not least, a few more beauty brands have gone all out in honor of the games, creating special products. From Benefit's "that gal" London Edition Primer to Londinium perfume by Molton Brown, these fun finds are only available for a short time, so make a mad dash for them while you can ("that gal" Primer $29, benefitcosmetics.com; Londinium unisex fragrance $140, moltonbrown.com).
Bracelets and bling
Whether you're inspired by Olympic gods and goddesses or are wrapped up in Team USA spirit, 'energizing' charm bracelets from Alex and Ani have you covered; they also happen to be an official licensee of the games ($32-$148, alexandani.com). Luxury designers are getting in on the action as well, creating shimmering accents that can only be considered works of art! Dannijo Lincoln's Liberty collars and Judith Leiber’s iconic clutches are two of the season's most coveted items, next to those elusive medals, of course (Liberty & Lincoln collars $895-$995, dannijo.com; London clutches, judithleiber.com)!
Even if you can't get to London, you can still celebrate the city with style. Beloved British brand Boden offers up chic, soft 'London Bus' and 'Crown Charms' tote bags ($55-78, bodenusa.com). And a personal favorite? Funny sunnies! Charming Charlie and other retailers have fun, funky Union Jack and flag printed glasses for sale (Union Jack Sunglasses $9.97, charmingcharlie.com; Flag printed sunglasses $9.99, amiclubwear.com). And finally, don't forget footwear! Step out in some patriotic 'kicks' from New Balance with their 420 and 574 red, white and blue sneakers ($64.99-$69.99, newbalance.com).
British and Olympics-influenced fashion
Proudly sport your support. Lacoste is offering up flag totes and polos, for both men and women, with designs representing 16 different countries (Lacoste USA flag tote and polo $74.99-$99.99 Macys.com). Gap designers have also introduced a fun fashion concept; their Vintage Tees celebrate Olympics past and present, with Seoul 1988, Montreal 1976 and more available in stores and online ($24.95-$29.95, Gap.com).
For those looking for something soft and cozy yet spirited and chic, look no further than Alternative Apparel's Stars and Stripes collection, featuring cropped pants, henleys tanks and hoodies ($24-$50, alternativeapparel.com). Last, head down to your local Old Navy for some affordable Americana! Flag print flip flops, t-shirts and windbreakers are available, starting at just $4 ($4-$22, oldnavy.com).