TODAY style editor and Bobbie.com's Bobbie Thomas highlights a cosmetic-approach to hair care to keep your tresses on trend.
Just like you'd use a primer to set make-up on your face, setting lotions are a great way to extend the life of your style. Fresh off the heels of announcing a partnership with Jennifer Aniston, Living Proof is launching their new Prime Style Extender with “miracle molecule” OFPMA.
It detangles, corrects texture, and as the name implies, aims to keep your style in place twice as long while it repels dirt and moisture ($20, sephora.com). Another lightweight formula is Unite's Blow and Set lotion, which offers an invisible base to help you curl or straighten, lift, smooth or sculpt while adding moisture and shine ($26.25, shop.unitehair.com).
You've probably heard about dry shampoo as a quick fix for absorbing oil, but a host of new powders are bringing more to the table. Whether your hair is too dirty, or too clean and limp, Shu Uemura's new Volume Maker can add lift and give life to your roots. Unlike other powders, it comes in a pre-filled make-up like brush for precise and even application ($48, shuuemuraartofhair-usa.com).
Another alternative to regular, old dry shampoo? Oribe's Dry Texturizing Spray is a cult favorite that promises (and delivers) "full-on glamourous hair" by removing oil and adding sexy volume (added bonus: it's available now in a convenient, on-the-go size!). ($19.50-$39.99, oribe.com).
Last but not least, what I like to call lipgloss for your locks! Rita Hazan's Foaming Color Gloss can be applied in the shower (after shampoo, before conditioner), leaving behind a rich coating of shine and subtle tint of cool or warm if needed to help you maintain your look in between visits to the salon ($26, store.ritahazansalon.com).
Learn how you can win these products in Bobbie's Giveaway here!