For Calvin Klein’s latest barely-there underwear campaign, models of the moment like Kendall Jenner, Joan Smalls and Isabeli Fontana pose against a dark background with the slogan "the original sexy." But they are far from the brand's first attention-grabbing campaign.
They join the ranks of famous faces gracing the company's underwear, denim and, of course, fragrance ads since the 1980s. Among them, Justin Bieber’s controversial ads with model Lara Stone, images that were said to be “enhanced” significantly.
These campaigns have been stirring controversy since Brooke Shields in the '80s, but do you remember Hillary Swank posing? Or, for that matter, Shakira? Scroll below to see the most memorable Calvin Klein throwback ads from some very recognizable faces.
As the girl next door crush of the '80s, Brooke Shields looked so cool in these ads, it almost felt mandatory to run out and buy a pair of CK Jeans.
Their relationship was so iconic, in fact, that the brand posted this Instagram on her 50th birthday: "The original #mycalvins. From the archive: the 1980 Calvin Klein Jeans ad campaign that started it all. Happy Birthday @brookeshields!"
Stuff We Love
Back when he was known as "Marky Mark," Wahlberg took off his pants and held his, um, pose for this solo shot. Swoon!
Brand favorite Kate Moss became the face of the collection for nearly a decade.
A pre-blonde Shakira gave new game to wide-leg pants in a pair of “dirty denim” jeans.
Oscar-winner Hilary Swank modeled the “sensual support” underwear line in this steamy ad.
Eva Mendes transitioned categories as well, wearing the brand’s “seductive comfort” undergarments.
Mr. Grey himself, Jamie Dornan, flexed his muscles for Calvin Klein in a pair of black briefs.
Actress Zoe Saldana joined the Calvin family, modeling the brand’s “envy” underwear collection.
"Twilight star" Kellan Lutz recently went sporty for an ad, flashing a smile in a short pair of the brand’s boxer briefs.
He’s not a kid anymore! Edited or not, Bieber officially transitioned from teen to young adult as a CK tush model.
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