At TODAY we take care to recommend items we hope you’ll enjoy! Just so you know, TODAY may get a small share of the revenue.Using interviews with specialists, online reviews and personal experience, TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! TODAY does have affiliate relationships with various online retailers. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.
There are wonderful things about aging, whether it's feeling more comfortable and confident or knowing your personal style inside and out.
But if your skin is changing, and feeling robbed of moisture, or if you'd like to battle a few smile lines, a fabulous wrinkle cream can be key to taking control and keeping skin hydrated. And you don't have to spend a fortune!
The best wrinkle creams according to the experts
“I swear by this moisturizer! It's packed with 2.5% retinol and hyaluronic acid and a ton of organic ingredients including aloe, sunflower oil, jojoba oil, green tea and dandelion that are packed with nutrients and antioxidants for intense hydration and nourishment. Retinol helps eliminate and reduce signs of aging, improve appearance of fine lines and wrinkles and improve skin texture, which is a must for flawless-looking skin. This is definitely a hidden gem!” said Heather Rohrer, PA-C, owner of Center for Aesthetic Medicine and Human Performance in Las Vegas.
“This facial moisturizer is one of Hollywood's best kept secrets. Gwyneth Paltrow swears by it, and so do I! The sheen and radiance it leaves is pretty remarkable. I can put this on in the morning and by the end of the day, my skin still feels soft and hydrated. It smooths out any patches of dry skin you may have seamlessly. It's non-greasy, loaded with a cocktail of peptides, including lipoamino acid and vitamin C, plus it's not tested on animals,” said Rohrer, whose celebrity clients include Carmen Ortega and Jay Cutler.
“It has retinol, which is a precursor to prescription RetinA, the most powerful anti-aging ingredient we know to date. It must be converted on the patient’s skin to RetinA via an enzymatic process, so the actual derived amount is much smaller. But better than no RetinA!” said Dr. Anna Guanche, dermatologist at Bella Skin Institute, Calabasas, California, whose clients include Olivia Culpo and Natalie Imbruglia.
“Supereffective concentrations of retinol, while actively hydrating for 24 hours? Yes, please!” said Mary Irwin, whose celebrity clients include Katheryn Winnick from "Vikings," Nicole Scherzinger and Summer Bishil from "The Magicians."
“This is the most hydrating and potent wrinkle cream that is an absolute must-do with your nightly anti-aging regimen,” said Karuna Chani, a New York-based makeup artist whose high-profile clients include Caroline Scheufele, co-president of Chopard. “It’s incredibly effective because it's scientifically formulated with an amino-peptide complex that promotes cell turnover, skin elasticity and healing. After 15 years of working with all skin types, I can’t stress enough the importance of a good moisturizer to help keep the skin youthful and reduce the appearance of fine lines and wrinkles.”
"It’s fragrance-free and alcohol-free so, really nourishing for those with sensitive skin. It’s rich and feels luxurious! A great drugstore option that feels high-end,” said Lydia Sellers, an Los Angeles-based makeup artist, who has worked with Meghan Markle.
"This cream contains a small amount of Retinol for slight exfoliation and cell turnover — which is great for anti-aging — and vitamin A to stimulate collagen. It not only combats wrinkles, but also targets dark spots and pigmentation. I love that this formula is hypoallergenic, without fragrance or parabens and won’t clog pores!” said Sellers.
“It is luxurious and thick with a lovely, light scent. Apply it every night to a full face, neck and décolleté and awake to plump, hydrated skin every morning. It's a fabulous product at an amazing price point," said Marie Watkinson, a massage therapist, beauty expert and founder of the mobile spa company, Spa Chicks On The Go. Her celebrity clients include Leslie Jones, Marcia Gay Harden and Allison Janney.
“When it comes to combating wrinkles, I always recommend incorporating retinol into your skin care routine. This is an excellent way to add the effective ingredient to your daily regimen without breaking the bank. The silky formula is proven to diminish the look of fine line lines and wrinkles and it is even suitable to use under makeup,” said celebrity makeup artist Erin Guth.
"If your skin has lost it's freshness and your expression lines are starting to appear more obvious, try this. The vitamin A in this cream will help with cell turnover making your skin appear smooth, soft and fresh. Hyaluronic acid will give your skin instant and long-lasting hydration. Just remember to use an SPF during the day when using any creams, serums and lotions with vitamin A” said Cinthia Lomeli, whose celebrity clients include Sean Diddy Combs, French Montana, Cassie Ventura, Yael Grobglas and Diana Madison.
“Often with age, the top layer of the skin becomes dull and dehydrated causing fine lines and wrinkles to be more visible. This is a perfect combination of vitamin A, vitamin E and oils. All these ingredients work together to help soften fine lines and wrinkles and allow the skin to radiate naturally " said Lomeli.