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 / Updated  / Source: TODAY
By Kristin Granero

It's that time of year again. The time when Ulta decides to give back to its loyal beauty enthusiasts with 21 days of skincare and cosmetics for 50 percent off, just in time for a fall refresh.

Browse some of our top picks from brands like Laura Gellar, Juice Beauty, Benefit and beyond (and check out the full calendar to see what else is in store before it's too late).

Sept. 15

Mario Badescu Vitamin C Serum, $22 (originally $45), Ulta

TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! Just so you know, TODAY does have affiliate relationships. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.

Like a facial in a bottle, this serum from Mario Badescu is made with vitamin C for retexturizing, brightening, and evening out tones in the skin. It also contains sodium hyaluronate (hydrating!) and collagen (plumping!) for an extra pick-me-up.

Skyn Iceland Pure Cloud Cream, $27 (originally $55), Ulta

From the brand that makes those eye patches Kaley Cuoco can't get enough of, this cloud cream gives stressed, dehydrated skin a boost. Incredibly soothing and comforting, this light-as-air super-hydrating cream provides hyper-protection and healing relief for uber-sensitive skin.

Sept. 16

Benefit Cosmetics Goof Proof Brow Pencil, $12 (originally $24), Ulta

Creating the effect of lush, full brows is easy thanks to this foolproof pencil from the experts behind the Benefit Brow Bar. Just fill in sparse areas with the pencil (you can use the sharp edge to draw in hairs and complete the tail) and use the spoolie brush to help shape. It’s also waterproof for up to 12 hours so your secret will stay safe despite hot or rainy days.

Sept. 17

Laura Geller Liquid Foundation, $19 (originally $38), Ulta

Up your foundation game with one of three liquid offerings from Laura Geller. We especially love ‘Filter First’, which is formulated with the brand’s special Illumismooth technology for achieving a natural glow. Available in twelve shades, it also contains aloe vera and vitamin E to help nourish skin with every wear.

Sept. 18

Cargo Lip Products, $12 (originally $24), Ulta

Round out your lip color collection with this Cargo deal, where you can scoop up products in a range of formulas and finishes. One of our favorites is the HD Picture Perfect Lip Contour, which features light-diffusing pigments for creating the illusion of a fuller pout. Scoop it up in ‘True Red’ and ‘Deep Wine’ and you’re set for the season.

Sept. 19

Juice Beauty Skincare Kits, $20 (originally $40), Ulta

We love this organic skincare brand for its clean (yet still potent) ingredients. Scoop up the Daily Hydrating Solutions kit to familiarize yourself, or step up your anti-aging regimen with the Age Defy Solutions kit. Everything is under two ounces so you don’t have to skimp on your beauty routine when you travel.

Sept. 20

IT Brushes for Ulta Airbrush Buffing Foundation Brush, $12 (originally $24), Ulta

Some might argue that foundation and blush are only as good as the brushes you apply them with. This one from the IT for Ulta collection ensures a smooth, effortless finish at a fraction of what designer brushes can cost.

Sept. 21

DermaDoctor Kakadu C High Potency Evening Oil, $37 (originally $74), Ulta

This high-potency, award-winning oil from DermaDoctor gives new meaning to the term "beauty sleep." Enriched with five vitamin C sources, apply it before bed and wake up to smoother, brighter, more youthful skin.

Sept. 22

Confidence in a Cream Super Moisturizing Cream, $24 (normally $48), Ulta

Perfect for all skin types, even the most sensitive, IT Cosmetics Confidence in a Cream deeply hydrates, restores radiance and reduces the look of pores, uneven texture and discoloration. It's perfect for aging skin and users claim that they see results almost instantly - sign us up.

Urban Decay All Nighter Long-Lasting Makeup Setting Spray, $16 (originally $32), Ulta

Set it and forget it with this smart spray from Urban Decay, which keeps makeup in its place for up to 16 hours. Enthusiasts especially love it because it stops eye makeup from creasing or smudging. Plus, it’s lightweight so it won’t feel like yet another layer of product.