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Charcoal is the secret ingredient your beauty routine has been waiting for

Here are the best shampoos, conditioners, face masks, toothpastes and deodorants to try.

by Melissa Garcia /  / Updated  / Source: TODAY

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If you’re over the rainbow unicorn craze then the latest beauty trend is for you. Charcoal-infused products are hot on the market, and not only do they look tough, they have some serious benefits, too.

Just to be clear, we’re not talking about the charcoal you use for your summer barbecues; this is all about activated charcoal, which is made by burning a source of carbon, usually coconut shells. The high temperature removes all the oxygen, and what’s left is a highly absorbent material with millions of tiny pores. These tiny spaces within the activated charcoal "trap" toxins and chemicals before they can be absorbed by your body — almost like a sponge!

Here are some charcoal products you need to try ASAP.

Charcoal Shampoos and Conditioners

Charcoal acts as a magnet to attract and then remove impurities such as product buildup, so you're left with hair that is full of body and shine!

There are even children’s shampoos, which are great following a summer of outdoor fun since they cleanse and repair damaged hair caused by pool chemicals, saltwater and the sun. The main ingredient, activated charcoal, acts as a natural absorbant that removes calcium salts, chlorine buildup and minerals that cause green tones by drawing out impurities.

TODAY has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by TODAY. All prices are subject to change and items could sell out based on the merchant’s inventory.

Charcoal Face Masks

Charcoal is one the hottest new ingredients in face masks and here’s why. The charcoal acts like a magnet to clean pores by drawing out and capturing deep impurities such as dirt, oil and pollution to transform your dull, tired skin into an even, radiant complexion.

Charcoal Deodorant

Charcoal deodorant is an all-natural way to stay smelling fresh and dry! The activated charcoal neutralizes odor and absorbs moisture, and creates an environment where bacteria cannot thrive, leaving your sweat odorless. Because they don't rely on irritating baking soda as the only odor-neutralizing ingredient, these deodorants are ideal for individuals with sensitive skin or a baking soda sensitivity.

Charcoal Toothpaste

Charcoal-activated toothpastes may be black in color but they safely and effectively whiten teeth by absorbing dirt and discoloration particles (bye-bye coffee, tea and wine stains!). Activated charcoal serves as a magnet by "pulling" stains off the teeth to restore a natural white smile.

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You can follow Melissa Garcia on Instagram. This post was originally published on August 10, 2017 on

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