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The beach towel is an oft-overlooked opportunity to make a statement on the sand. At TODAY Style, we like to think of it as a must-have accessory for wherever your vacation travels may take you. And with only a few weeks left of summer, many of our favorite styles are on sale. To ensure your next trip to the beach, pool or backyard is a stylish one, we've rounded up a slew of beach towels grouped by brand — all under $50.
With towels that run the gamut from cheeky to luxurious, Amazon offers a million stylish ways to dry off.
Ban.do Beach Please! I Am Fun Giant Beach Towel, $38, Amazon
Let your beach towel do the talking! Cheeky sayings have been a huge trend in accessories and deliver lots of personality without your having to say a word. Trust us, with this beach towel, no one will doubt your commitment to summer fun.
BigMouth Inc. Gigantic Emoji Beach Blanket, $19, Amazon
The emoji craze is alive and well in the world of towels. And why shouldn't it be? Emojis are good fun no matter what form they take.
Diamond Weave Turkish Cotton Bath Beach Hammam Towel (Set of 4), $44, Amazon
Another popular trend in toweldom is the Turkish towel — a thin, blanket-like style towel made from Turkish cotton that is as absorbent as thicker, traditional towels. We also love their handloomed appearance and decorative tassels.
Jumping Beans Shark Bath Wrap Hooded Beach Towel, $21, Amazon
You might say this towel has "jumped the shark." But as many parents out there know, aside from ice cream bribes, it's hard to beat a hooded beach towel as an incentive to get out of the pool.
Roundie Beach Towel, $21, Amazon
Food is one of the trendiest embellishments of the summer, so it is no surprise that doughnuts have made their way to the beach. And the round shape showcases the kitschy confection to perfection.
Get personal this year with Zazzle's wide range of monogrammed and custom towels.
Turquoise Beach Towel with Pink Monogram, $20, Zazzle
Pretty monograms jazz up an otherwise simple towel and help distinguish yours from everyone else's.
Personalized Flamingo and Stripes Beach Towel, $40, Zazzle
Another great personalized option, this one comes adorned with five pink flamingos.
The graphic trend is alive and well on the runways this season, and it's also hitting the beach. Spring offers a host of wordy towels that all speak the language of cool.
Exclusive Birdwell Towel by Todd Snyder, $39, Spring
Birdwell Beach Britches are the epitome of surfer cool, and we're loving designer Todd Snyder's take on the Birdwell towel.
Kate Spade Reserved Beach Towel, $46, Spring
'Nuff said! This irreverent towel lets everyone know your spot is taken.
A fabulous selection of beach towels can be found at Nordstrom. From high-end textile designer John Robshaw's beauties to monogrammed takes on the Turkish towel, there's something for everyone.
Nautica Ship Ahoy Beach Towel, $25, Nordstrom
Ahoy, there! The nautical look is never wrong when you're seaside.
Cathy's Concepts Monogram Turkish Cotton Towel, $38, Nordstrom
These monogrammed Turkish towels make the perfect summer hostess gift. Make sure to pick one up for yourself, too.
Pendleton Glacier Park National Park Bath Towel, $40, Urban Outfitters
The Pendleton stripe is a classic on traditional woolen blankets, and we're thrilled they've made their way to the humble beach towel.
Pendleton Los Ojos Oversized Jacquard Towel, $49, Urban Outfitters
This luxuriously large towel almost looks like a Mexican-style rug. We love the large-scale geometric pattern.
Gotcha for UO Bubble Fish Beach Towel, $20, Urban Outfitters
Talk about the towel as fashion accessory — this '90s brand redux is an outfit maker.
One Kings Lane
One Kings Lane has tapped some talent in both the fashion and design worlds to create towels exclusively for the site. From collaborations with Fragments Identity x Erin Fetherston to Katie Ridder, these towels are the peak of chic.
Cross Beach Towel, $32, One Kings Lane
The Cross Beach Towel by the collaboration between Fragments Identity x Erin Fetherston makes minimalist chic feel effortless.
Peffley Beach Towel, Black, $32, One Kings Lane
Here's another less-is-more style from Fragments Identity x Erin Fetherston. It's so chic you may want to use it as a blanket!
Mindy Beach Towel, Navy, $32, One Kings Lane
Designer Katie Ridder brings her exacting eye to the beach with this modern striped, jacquard-woven wonder.
Pomegranate Beach Towel, Light Blue, $32, One Kings Lane
Another Katie Ridder design, this towel features a celebration of pomegranates in bright, beachy colors.
Cabana Stripe Beach Towel, French Blue, $22, One Kings Lane
When in doubt, a cabana stripe will never steer you wrong. Reminiscent of the Riviera, the French blue color is a true classic.
Cabana Stripe Beach Towel, Orange, $22, One Kings Lane
And in case you're feeling a bit more daring, you can up the ante on the classic cabana stripe with a sun-kissed orange.