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Have you been looking for the perfect excuse to refresh your wardrobe with some fashionable new pieces... without breaking the bank? Well, it's officially that time of year — Amazon Prime Day is here!
We've covered tons of different top-selling fashion items from Amazon that have gone viral: the $15 sun hat, this $30 jacket that one of our writers loves, a best-selling (and totally flattering) one-piece swimsuit, and even this staple t-shirt that happens to look amazing on three different body types.
It's safe to say that we — along with the rest of the world who leaves glowing reviews on bestselling items— are big fans of the stylish steals from Amazon!
That being said, you'd be wise to hurry and snag these saver-savvy finds before they are all gone. We'll be updating this page throughout the day.
Here are our favorite style and fashion deals we've rounded up:
This colorful puff sleeve wrap dress is guaranteed to make a statement!
Black flats are a fashion staple — and these ones from Jessica Simpson are really marked down. Stock up!
We love the pearl details on this chic dress from Karl Lagerfeld. It's exactly the kind of dress you'd want to wear for your next event or big meeting.
This velvet midi dress is perfect for date night.
We love that this cozy cardigan has a sleek asymmetrical hem and a hood.
These fashionable pumps come in 28 different colors and would look great with jeans or a dress.
You can never have too many pairs of leggings. This slightly cropped pair features a subtle mesh detail and at 40% off you'll probably want to stock up now!
Replace those bras you've been meaning to get rid of! These T-shirt bras from Calvin Klein have over 700 reviews on Amazon and are deeply discounted for Prime Day.
Stuff We Love
The "Amazon coat" that went viral this past winter is part of the retailer's big sale, too. To get the discount, select a size and then apply the 40% off coupon for discount at your cart.
Step up your sunglasses game with these stylish Ray-Bans, 20% off.
These high-rise skinny jeans from Levi's seem like the type of purchase that you'll wear all year long. They've earned a 4.0-star rating from over 100 reviews on the site.
This sleeveless maxi dress from Amazon can be dressed up or down — and is 30% off.
Denim jackets are great for cooler summer nights and can be worn with almost everything.
This T-shirt is made of quick-drying fabric— a huge plus for those who are active!
This Reebok sports bra is great for high-intensity training because of the light, breathable fabric.
This gorgeous color-blocked dress is a classic style that you'll be able to wear forever.
These straight leg jeans are up to 50% off right now.
This pair of jeans is a favorite among Amazon shoppers with a 3.9-star rating from over 1,500 reviews. They come in five different washes, so you're sure to find one that fits your style.
These lounge pants are comfortable AND stylish. They're a bestseller in the women's workout pants category, but seem like they'd be equally amazing for running errands.
These stylish sneakers are 32% off right now and come in five different colors.
These suede heeled sandals are perfect shoe to wear, day to night.
This chic vegan-leather backpack is a great option for commuters.
Three different bags for $35?! WHAT A STEAL!
Daniel Wellington watches are a menswear staple, but we can't get enough of this pink and blue, rose gold women's version for summer! (If you're looking for mens watch, they're 25% off too.)
This Eddie Bauer rain jacket comes in 7 colors and is so lightweight that it can fold into it's own pocket!
This best-seller has over 1,500 reviews. These sneakers are cushioned for all day support and come in 24 sleek colors.
This incredibly flattering dress is perfect for your next summer date night.
This super soft and breathable t-shirt is great for hot summer days.
These straight leg, dark rinse jeans from True Religion are perfect for the fall and will elongate your legs.
This quick dry swimsuit from Original Penguin is deeply discounted and comes in four different bold colors.
We love this sharp watch from Hugo Boss − and it happens to be 58% off!
These Cole Haan shoes are 62% off — get them before they go! We love this classic white shoe because it'll match with basically everything we own.
This classic cut one piece bathing suit is timeless. Some sizes are 65% off!
This all black watch is perfect for the man in your life who loves an understated look.
For more Prime Day stories, check out:
- 29 of the best Amazon Prime Day deals we've seen so far
- 11 of the best Amazon Prime Day deals under $100
- This TODAY-favorite robotic vacuum is $110 off today
Shop TODAY takes care to recommend our favorite items chosen by trusted experts and editors, as well as inform our readers of great deals, customer favorites, and newsworthy products from around the web. For more on our process, click here.